10 Tips to get ReTweeted

Posted on July 7, 2012 by Tim Burrows

RT’s…a good thing!

Being ReTweeted (RT) is one of the best compliments that you can be paid on Twitter.  The ultimate goal of every one of your tweets should be to have your message shared.  Remember, if you are putting the value of your information on the end-user, your audience, then it makes sense that you should want that information shared by your audience, your community, your peers.  (Yes your peers…the community is or should be your target audience with your great information, but if you make the content compelling your peers will want to share it with their audience…the COMMUNITY.)

1.) Tweets should max out at 120 characters.  Yes you can go up to 140 (I won’t even mention how to go beyond that) but the more characters you use, the harder it is to RT the info.  Go one step further, aim for 100 or less.

2.) Include pictures.  A picture tells a thousand words. Great way to increase your voice.

3.) Videos. Working with the above, a picture is a thousand words, a video is an epic novel. Aim for short videos. I mean 1 minute or less.  Twitter is for short attention spans. Best? 15 seconds.

4.) Keep it clean.  You will never offend someone by not swearing or using insulting or abusive language, but you may very well offend by using them. People won’t RT what they don’t like.

5.) Add links.  Make your information deeper and richer by supporting it with quality links.  Use a shortener or just put the link in (Twitter will auto shorten).  Make sure you are linking to something that is not graphic or depicts violence without a warning. Check your link after you tweet. Nothing worse than suddenly finding your great info is pointing to the exact opposite.

6.) Use plain language.  Police and law enforcement people have a unique way to talk.  The only ones that relate to it are other LEO’s.  Use the language that everyone else speaks.  Don’t get all big word or science like. Write for a 6th grade reader. (That’s not an insult, its being nice to your audience.)

7.) Keep it professional.  Remember at all times who and what you represent and how you will be viewed by the public, your peers, your supervisors. Like it or not, fair or not fair.  Personally, I find it keeps me in check.

8.) Make it emotional.  Make your audience laugh, cry, sympathize, feel anger, be mad, think about love.  You want to become memorable, get people to have an emotional link to you and your content.

9.) Key words.  Use ‘actionable’ words in your tweets that grab people. “Did you know” “How to” “Great tips” What do you think” “Please share” “Please RT”.  There is nothing wrong with asking people to do something.  In fact, it’s a good idea…just don’t abuse it.

10.) Provide GREAT content.  Go back to the beginning.  Your information HAS to be value based on your audience, your community.  Make their lives easier, better, safer, greater.

There are many more tips that out there.  Have you found something that works really well for you? Leave it here in the comments for other people to see and use.

Thanks for taking the time to read.

 

 

Posted in Communication, Strategy, Tips | Tagged , , , , , | 1 Comment

Fantastic Friday, July 6, 2012

Posted on July 6, 2012 by Tim Burrows

July 6th, 2012

Do you ever wonder when a crisis happens or disaster strikes what happens to all the people who are directly impacted?  I mean outside of primary medical needs, emergency services, first responders who all have their hands full at the time, who is there to support the average person, and for that matter, the first responders?

There are people all over who see a disaster strike and offer up goods and services, money and aid in an effort to help out, but that can be days away from being realized and often needs a delivery system or structure put in place to occur.

What about those agencies that provide ongoing day-to-day information in regards to personal safety, education and awareness about emergencies and disaster response at the community level?

This weeks Fantastic Friday goes to a huge group of unsung heroes that we don’t talk about enough. At least not in times of “normalcy”.  Give a huge thanks to all those organization, but in particular, The Canadian Red Cross.

Fantastic Friday, July 6, 2012

Very few of us know and understand how important the Canadian Red Cross is and how much work they do.  We hear about them when there is a major event, disaster or global problem, but not so much at other times.  That’s why I want to talk about them.

Red Cross delivers first aid/CPR and swimming and water safety programs. This summer, with temperatures soaring and families heading to the water to cool off, we have been advocating water safety messages to help families keep safe while having fun.

As a police officer, I have seen first hand that it doesn’t take a monumental event to dramatically change people’s lives.  Something as simple as a house fire can be a personal disaster and the Canadian Red Cross is always ready to be there for those impacted.

A simple phone call is often all it takes to get volunteers and service providers where they are needed, when they are needed most.  The response is always the same, “We’ll be there.”

I had the pleasure to work with the Canadian Red Cross on a personal and professional level and it never ceases to amaze me that when everyone else has left and gone home, the Canadian Red Cross is usually still there and not looking for the out, but looking for, “What else can we do to help?”

Other programs too that help families stay healthy and cared for – for example, did you know the Red Cross offers Meals on Wheels? Or that they have a program called HELP where individuals can borrow otherwise expensive medical equipment? And are you aware of the many Red Cross has a team of personal support workers and volunteer transportation drivers that provide help to those who are elderly or have disabilities?

Think about the massive heat wave that is happening right now, in Toronto, whenever there is a heat alert, volunteers go to specific neighbourhoods to help the city’s most vulnerable people to make sure they have water to stay hydrated.

The Canadian Red Cross brings a world of information, resource and know how to help but it’s not magical.  It takes work, dedication and a commitment that few people truly understand.  It also takes employees, support and volunteers.

A lot of people don’t realize that the Red Cross response during emergencies is made possible by more than 15,000 highly trained volunteers across the country. These volunteers help families affected by fires, flooding and in other situations of natural disaster or emergencies. They ensure that families have the basic necessities, such as food, shelter and clothing. You may remember the big fire at the Wellesley Street apartment. The Red Cross was there helping to ensure those residents who were evacuated had shelter and vouchers to purchase food and clothing because many left with just the clothes they were wearing.

That’s why I’m recognizing the Canadian Red Cross today because of the people.  TO me they embody the idea of the #BeGreat mentality.  It’s never about them, it’s always about others.  I encourage you to take a look through the links to see what they do and more importantly, what you can do to help them.  It’ easy for anyone to step up and be great when there is great need.  It seems much more difficult when the need isn’t as great.  Take the time now, figure out a way you can help out today, because tomorrow, it could be you that is in need of someone to take the time to pay it forward.

So do yourself a favour and learn more about the Red Cross. Here are some links that will help along the way.

Website www.redcross.ca

Blog: http://redcrosstalks.wordpress.com

Info on becoming a Red Cross volunteer: http://www.redcross.ca/article.asp?id=021912&tid=001

Info on water/heat safety: http://www.redcross.ca/article.asp?id=43607&tid=025

For more info on how Red Cross helps during times of disaster: http://www.redcross.ca/article.asp?id=33827&tid=001

The Twitter Team: www.redcross.ca/twitterteam

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#CopChat Wednesday, July 4, 2012, ep 2

Posted on July 3, 2012 by Tim Burrows

Ep 2, Wednesday July 4th, 2012, 9pm

Thanks to everyone who joined us for the inaugural edition of #copchat last Wednesday night.  We had a great time getting a feel for how it will play out in the future and a little bit of what will work and what will take a little more work.  Christa and I both received some great feedback and input from many people and we really appreciate the time to you took to provide it and the hour or so you spent with us.

So, onto #CopChat Episode 2. This one has the makings to be an exciting and fast paced hour. Why? We’re going to bring you some things that are almost “taboo” for police to talk about.

  • personal opinions
  • politics and
  • patriotism

Hey why not? The Canadians just celebrated their country’s 145th birthday and July 4th will be a huge happy 236th birthday to America.

What do you think? Should officers be allowed to show their political views?  What about entering into discussions with their personal opinions on subjects?  What about an officer’s position in society as a citizen and a police officer.  Which comes first, which holds more weight?

Think about the Occupy movement.  Should officers not have the ability to voice their view as the 99% or does their position of upholding the law always come front and centre?

What about the idea of political leanings having the potential to drive policy? Such as: whether a PD works with the ACLU on crafting policy around using some piece of technology?

This really has the makings of a new understanding for the public to see the catch 22 many officers are in and just as important, the police can get a perspective from the public of what they would like to hear from their police or give their views on what they are looking for at peaceful protests and gatherings.

Do you think political leanings could drive policy? Such as: whether a PD works with the ACLU on crafting policy around using some piece of technology?

 

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A Tale of Two Cities…the Twitter Edition.

Posted on July 2, 2012 by Tim Burrows

Canada Day 2012.  The day Canucks celebrate the earths 2nd largest country’s 145th birthday.  145 years ago when the great Canadian nation was born the tools for communication were messengers, parchment, quills and ink wells.

Today, computers, wireless, Twitter and Facebook have become the mainstays for communication and in keeping with the times, police from different parts of Canada celebrated the party on Twitter with their communities.

Sarnia, Ontario and Victoria, British Columbia used the micro blogging, instant information platform to connect with their communities in two very different ways.

Tale 1 Sarnia ( @SarniaPolice )

Sarnia set out with the idea of a Tweet-a-thon.  An opportunity to tweet the activities of the police agency for their community to virtually tune into and get a taste of what a “Canada Day in the life of” the Sarnia Police was all about.

Heather Emmons, a  police constable with the service was the voice behind the majority of the tweets that let the community know what was happening from about 9am to 3pm and in earnest from 6pm to midnight.  (The first shift was done by one of Sarnia’s bicycle officers.)  Also joining in was “brand new to Twitter”, Deputy Chief Bob Farlow ( @DepChiefFarlow ) with 11 of his 12 total Tweets coming during the day.

According to the Sarnia Police Departments website, one the goal for the tweet-a-thon was to gain more followers.  http://www.sarniapolice.com/sarnia-police-hosting-canada-day-tweet-a-thon/

Prior to the event, @SarniaPolice had gone from just over 1300 followers to just over 1500 followers and now, stands at 2353! Congratulations @SarniaPolice…goal set to gain more followers, goal achieved.

The tweet-a-thon meant so much more to the public of Sarnia who were following along on Twitter.  Take this example:

@sarniapolice

I had the pleasure to speak to PC Emmons who explained to me what the purpose for the day was and it really went well beyond just gaining followers.  A couple of years ago, Canada Day in the park, was problematic for the Sarnia Police and the tweet-a-thon was the extension of showing the community how much work goes into policing their town and making sure that a celebration, or any big event required a lot of work on the part of both the community and the police to make it a memorable, family friendly good time.

@sarniapolice

The tweet-a-thon received a lot of really good attention and many re-tweets from the community and if I could make one suggestion for the next one it would be this…

Engage.  Make sure you have the resources in place to not only be able to push your messages out, but when you have a huge audience that is paying attention, make sure you can interact, answer questions and really take the event to the next level.

The final numbers for the Sarnia initiative won’t be in until tomorrow, but by all accounts, it was a success for the department.  Congratulations.

Tale 2 ( @VicPDCanada )

Victoria, British Columbia used Canada Day to commit to an exercise that was very exciting for the future of police communications in the digital age.  If you followed @VicPDCanada, you no doubt received the lead up messaging for #VicPDHelps.

They decided to answer calls for service on Twitter that came into them using the hashtag which says so much in itself.  #VicPDHelps.  It isn’t the first time this has been done.  PC Mike Russell from Victoria told me the idea came from what happened when a 6.3 magnitutde earthquake struck ChristChurch New Zealand, but it is the first time it’s been done to get prepared for an eventuality before the need arises.

Fail after fail in emergency management communications can be tracked to not being properly prepared or not being able to go from table top to real life.  This is a great way to overcome the situation of practice and planing not being realistic enough for real life.

The Victoria PD recognized that they could very well face a similar problem someday where traditional communication methods were knocked down and they may need an alternative.

PC Russell said, “Establishing the hashtag so that our community is aware of it when the need arises will overcome the first challenge people face; where do we go for help?”

I’ll admit, when I first read about the initiative I was more than a little concerned.  From a risk management perspective the obvious thoughts come to mind.

  • What if a tweet which should be a 911 call comes in?
  • What if you miss a call for help?
  • What happens three days later when you aren’t monitoring the hashtag?

Victoria had looked at these issues and had addressed them ensuring that they communicated very well to the public that this was for non-emergency issues only and that they had secured the appropriate number of members to help out with the initiative who not only could take part, but also understood the operation requirements of the service and the capabilities and use of Twitter.

Did the public notice? They sure did.  According to PC Russell they were able to use the information through #vicpdhelps in 12 successful “helps”.  Before you try to dismiss that off as no big deal, consider that is 12 fewer calls to a police call centre on a very busy day and every little bit helps.

#vicpdhelps

Here’s a shot of a few consecutive tweets which will give you an idea of the breadth of what the community and the police were saying.

#vicpdhelps

I encourage you to take a look at the streams that may help you get the big picture of what was happening for both these departments.  You can even meet Mike in some videos that he put up during the days events on YouTube.

  • @SarniaPolice
  • Search – sarnia police
  • @VicPDCanada
  • #vicpdhelps

Here is a final shot of an analysis of the Victoria information:

Wow

So there you have it .  2 cities, 2 different uses for Twitter 2 raise awareness within their 2 communities 2 their presence and commitment 2 a better city…a tale of 2 Cities.

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What will your history be

Posted on June 30, 2012 by Tim Burrows

History will be kind to me for I intend to write it.

~ Sir Winston Churchill ~

Photo Credit The Telegraph

Winston Churchill is one of my all time favourite people in history and sits at the top of my, “Who would you like to dine with if you could have the opportunity” list.

History is not something that is easily written by anyone, let alone in the manner that Churchill was able to write his.  We all have the opportunity to do what Churchill did,  write our own history, but very few of us will ever have the notoriety that he did in doing so.

One advantage that we have that Churchill, or any other person of significance from any time prior to the 21st Century, is the ability to truly write our own history.  We have the ability to influence an incredible audience without being world leaders, great orators, captains of industry or peace and rights activists that changed the world.

We have the internet and social media to not only create our own voice, but to create our own history which our children will forever be able to see.

Everything you do has the potential to be seen, recorded, documented and stored virtually forever.  Every tweet, post, pin, like, picture will be available.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

~ Warren Buffet ~

AP Photo/Seth Wenig

Add Mr. Buffet’s view on reputation to Sir Churchill’s view on writing history and you can have a great guide for your online presence.

It takes a thousand social interactions to create the online reputation for which you will want to be remembered; but only one to re-write it.

Your online reputation is what you make it through every interaction you have.  It doesn’t matter which platform you are using, the medium you are interacting in or the profile you are using, (personal or professional).

Trolls, haters, critics can tempt you to lose your cool, say things you in the heat of the moment or just drop to a level that isn’t acceptable by any good standard.  (Yup, I know this because I’ve been there, done that, regretted it.)

Caution

4 Reputation Killers

  • Mistakes – Everyone makes them (you’ve probably figured out my Achilles heel is grammar and spelling). Mistakes happen.  Repetition of the same mistakes can show lack of caring or lack of ability in the use of the tools you choose.  Most mistakes will be overlooked, some will be overblown, a few can destroy you. Incompetence is the manifestation of mistakes that have reached puberty.
  • Ignorance – Ignorance in both meanings.  Not understanding a subject that you comment/interact on and being ignorant in attitude and or words.
  • Hypocrisy – Do as I say, not as I do.  I’m open to your opinion, unless it conflicts with mine.  I’m here to interact and engage, but I’ll ignore all your attempts.  These are reputation killers because they completely fly in the face of your words and your actions.  (This is also the biggest killer that you can’t control.  In a professional manner, you continually preach obey the law and then one of your officers breaks the law. See what I mean?
  • Dishonesty – The internet is the place where secrets go to be shared faster, discovered quicker and to multiply uncontrollably.  The internet also has an incredible memory.  You say something one day and then flip on that a few years later, it will be brought up.  The greatest demands of the social space today are transparency, openness and honesty.  Go against those and there is a really good chance you will be beaten down into submission.
Go and write your own history.  Make it kind to yourself and do it with the mindset that you are only one tweet away from destroying your reputation.

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Fantastic Friday

Posted on June 29, 2012 by Tim Burrows

June 29th, 2012

Continuing with the Fantastic Friday series, today I bring you something that every one probably already knows about.

Max Sidorov is a 25-year-old Toronto, Ontario man and he is the Fantastic Friday man of the day.  Sorry? You don’t know who Max is?  Maybe you might not know who he is, but sure do know what he has done.

Remember the story of the Greece New York grandma that got bullied on the school bus? Of course you do.  You’ve probably have seen it or talked about it with friends.  Don’t look here for the video because this is all about the greatness of people, not the garbage that those kids dished out.

Back to Max.

Max is the man who decided to do something to help out Karen Klein by raising a few bucks to send her on vacation.

Well a little time has passed and Max’s idea of raising enough money to send Karen on a vacation means she will be able to go around the world…a few dozen times!

$650,000.  That’s right.  Karen will be having an awesome vacation, or what ever she wants to do with that money thanks to Max Sidorov.

Max, from his Facebook profile

Max, for your choice to #BeGreat, you get the Fantastic Friday nod.

Here are some links on the story itself.

http://www.dailymail.co.uk/news/article-2165568/Karen-Klein-Bullied-bus-monitor-meets-mysterious-benefactor-Max-Siderov-man-donation-site.html?ito=feeds-newsxml

http://www.forbes.com/sites/ashoka/2012/06/26/empathy-gone-viral-the-case-of-max-sidorov-and-karen-klein/

http://www.huffingtonpost.ca/2012/06/21/max-sidorov-karen-klein-school-bus-monitor-video_n_1616266.html

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#CopChat…here’s what to expect for inaugural chat.

Posted on June 26, 2012 by Tim Burrows

June 27th, 2012 #copchat ep. 1

So, we’re finally here. Very soon we’ll be kicking off the inaugural episode of #copchat and with your help, we know it’s going to be great hour.  (Yes, it may go longer…we’ll call that #copchat #afterhours ).

Public, police, law enforcement, government are all welcomed to take part to talk candidly about the challenges, successes, failures, touchdowns and fumbles as they relate to the world of social media, police and the public that they serve.

Agenda

For the first ever #copchat, Christa and I will be introducing the concept and asking a few questions for everyone’s discussion.

House Rules

If you have a blog, website or social channel that you want to share, please do so at the begining…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales.

There is no insulting, bullying or swearing allowed.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.

If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the #copchat hashtag.  If you share it during the chat, it could be lost depending on the speed of the chat.

If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.

If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.

Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation.

How to follow

You will want to use TweetDeck / Hootsuite / TweetChat to follow the #copchat and you may also want create streams to follow @christammiller , @t_burrows and your own ID to ensure you can follow the chat, the questions and any mentions of your own name.

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Meh….I’m prepared

Posted on June 26, 2012 by Tim Burrows

OMG!! Life ended as we know it this morning.

All that is hailed as sacred was not available…

FACEBOOK WENT DOWN!!

Like OMG what do I do now?

As I write this, I fear I may not be able to go on as my beloved and trusted friend of 5 years has let me down.  Stability in our trusted social platform where we go to find out, share, like, comment, post and LIVE has been shattered.

Seriously, this does bring up an issue worth looking at.  Do you put all your eggs into one basket?  Is Facebook your blog, your photo album, your way of staying connected?  Is it how you inform your community what is going on, what they need to be aware of?  Is Facebook, or any other platform for that matter considered your “new” way of doing business.

If you answered YES to anyone of those questions, you have a serious problem.  As evidenced by Twitter going down for a couple of hours last week, or RIM for a few days or Facebook today, you should have the understanding that your information flow is never stable unless you:

  1. Have multiple streams of information flow.
  2. Continue to use traditional methods to communicate
  3. Have real relationships with people, not keyboards
  4. You are prepared for this type of thing.

The loss of any one platform is and never should be a big deal.  This is also an indicator of the importance of not using just one platform.  But, even if you are using multiple platforms are you ready for serious technology fails?  Remember the blackout a few years back?  Outside of generators or solar power, are you prepared for a complete loss of power which will result in a loss of communication in the digital age?

Are you ready for the next fail? Does your communication strategy have a contingency for one of your ways of communicating not being available?  Have you planned for failures or are you failing to plan?

BTW…10 minutes to get this post out and it’s STILL DOWN!!!!! Arghhhhhh what ever do I do now?

Never mind, just checked again…it’s back. Phew!

 

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Should corporate accounts avoid some conversations?

Posted on June 25, 2012 by Tim Burrows

I am all about police using social media channels to show the public that there are real people behind the accounts that have interests, likes and dislikes just like everyone else.

Whether you call this being personable, personal or relatable doesn’t really matter.  What does matter is to what extent and how far you want to go with it.  For example, giving away personal details about your life that can risk personal or family safeties are simple to deal with; You DON’T do it…ever.

But what about the information that just makes you more real and more approachable?  There are arguments that can be made to suggest that it is perfectly ok to do and in fact can have some great benefits.

  • May increase social circles (friends, follows, likes, RTs)
  • Can create bonds built around similarities
  • Raise awareness of your channels

I’ve never been a big fan of using tricks or teasers to gain followers or increase your social presence.  In the long run I don’t believe they work for creating a strong and deep following or voice.  If you go down the road of using things like “Tweet-a-longs”, “Tweet the calls”, or any similar short-lived, resource intensive gimmicks, I would suggest that you do it with a plan of action, a reason and a strategy for why you are doing it.  To do it just because “you can” will probably result in a confused public and a very short-lived and shallow response.

Speaking of just because you can, here was one that caught my eye yesterday…

Police force tweets England football commentary

I get it.  The country is engrossed (was engrossed) in Euro2012 but is it the function of the Staffordshire Police to give a run down of the match or is their job to talk about crime and disorder management, goals and initiatives of the agency, safety and security issues of the area.

Those populating the account were simply showing their love for the game and reflecting the entire countries interest.  I don’t suppose there were any other people tweeting about the match, which may have been more qualified to do it or possibly even have it in their mandate to do it.

I would think that individual neighbourhood officers or those with personal accounts as opposed to the official voice of the agency would better serve this kind of engagement.

Although, I do have to admit, some of the commentary was very good…

While some should have definitely been saved to the, ‘maybe I shouldn’t’ vault.

In the end, it will always be your public to decide if they agree with your tactics or they don’t.  No matter what you do, some will love it while others will loathe it.

I might suggest that the Staffs Police might have been better served to have retweeted others commentary or replied to tweets their following may have made.

What’s the message you want to send on behalf of your agency?

Related:

British Police Send Cheeky Euro 2012 Live-Tweets

Staffordshire police take Twitter by storm with Euro 2012 England v Italy Tweets

Police force tweets England football commentary

Posted in Branding, Communication | Tagged , , | 2 Comments

Fantastic Friday

Posted on June 22, 2012 by Tim Burrows

The Fantastic Friday post this week is all about a very special group of people who are quietly taking big steps to bring attention to a very serious issue.

I had put them on the schedule for this day about a month back and since doing that I’ve had several people point out to me what they are doing in hopes that they would get the Fantastic Friday spotlight.

Have you ever been impacted by crime?  Has your house been broken into?  Have you been assaulted, harmed by criminality in any way?  You are a victim. A victim of crime.  You’ll probably also know that you don’t have much of a voice in the justice system and will often seem like no one listens to you or is interested in your rights.   All the attention and rights protection seems to fall on the criminals.

There is a group that is doing everything they can to change that and bring awareness to this problem in the name of the victim’s.

“The first step in a journey of a thousand miles.”

Freedom Walk – Journey for Justice is a group of men and their supporters that have been trekking across Canada to raise awareness and money for the victims of crime.

“5 men, 63 days, 4500 kilometres all to support victims”.  That’s right, to support victims.  They started their journey on April 22nd, 2012 in Vancouver, British Columbia and will finish tomorrow, June 23 in Toronto, Ontario.

Their mission? Take a look at this from their web site…nothing but the truest sense to #BeGreat, #BeNice and #PayItForward all in the name of giving victim’s #aVoice

Mission

The Five with D.R.I.V.E Foundation (5WD) in collaboration with Canadian Crime Victim Foundation and Victim Services across Canada intend on: Giving Victims of Crime a Voice.

The Freedom Walk will be the “First step in a journey of a thousand miles.” Along the route, we will engage in speaking and educational events where we will share our message with local schools, community groups, and populations. A focus will be placed on anti-violence/anti-bullying and victimization in Canada.

This initiative pledges to be free of political interests, prejudice and pride. Our combined efforts will put those we strive to empower – victims, at the forefront of our efforts.

We are neither equal in capacity, nor potential, we are only equal in our responsibility to serve the poor and stand up for those that have suffered from injustice.

Who are they?  Who are the people who put their own lives aside in the name of others?  The same people who o it day in and day out…police officers and that people who support victims and victims themselves.

  • Daniel Rossi, Calgary Police Service
  • Andrew Rossi
  • Mark MacDonnell, Royal Canadian Mounted Police
  • Rob Skelley
  • Travis Juska, Calgary Police Service

They started out walking together to give victim’s of crime #aVoice and documenting their journey on Twitter, Facebook and YouTube.

As they near the end of their journey, they are moving ever closer to their goal.  No one ever should settle for reaching a goal so won’t you help them not reach it, but blast through it.  Please donate to this very worthwhile cause.

If you can make it to Toronto tomorrow at 2:30pm, please come to Queen’s Park to welcome these men and their supporters who have given of themselves and made personal sacrifices for those who need it most in the journey through the justice system…the victim’s.

Want to see their journey and what they’ve been up against?

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