Win registration for The #LESM Conference

You Could Win Your Registration

You Could Win Your Registration


How would you like to continue to learn about the use of social media in the comfort of your own home, office or wherever you may be at the time?

The #LESM Conference is the only online training opportunity for police and law enforcement in the use of social media. It’s being presented online because we know time is your biggest and most scarce resource and money for travel and hotels is something that could be better invested in other ways.

You can win your registration which makes it even better!

We’re giving away a free registration and all you have to do is tweet about The #LESM Conference. One tweet for a $400 registration?? I know what you’re saying…count me in!

And I’m even going to make it easier for you…I’m going to provide you the tweet. Now all you have to do is click a button and you could be on your way to winning your free conference registration! Easy right?

Contest Rules:

1.) Click the “Click to Tweet” button attached to the tweet below.

2.) Ask your friends and audience to help you out by ReTweeting it.

3.) 6am Tuesday, October 28th, 2014 the contest closes and I count the totals.

4.) Who ever received the most ReTweets…wins.

5.) The winner must be an active member (sworn or civilian).

6.) Already registered? No worries we can refund your registration if you’ve already signed up and you win.

That’s it…it’s that easy!

To learn more about The #LESM Conference, visit our website and take a look at our video.

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Back to basics with #CopChat – October 15, 2014

I remember being told a long time ago in Karate that a Black Belt was merely someone who had become a master of the only the basics. Once the Black Belt had been achieved, your mission was to become a master of the advanced which meant to never stop learning.

While I by no means consider myself a master of anything, I do believe that on the road of learning anything, you have to remember the basics and use them to help become a master.

A few things led me to this subject tonight.

  • I mentioned a basic functionality tool last week and I was surprised at how many people had never heard of it before.
  • I asked people what they would like help with on Twitter this week and a surprising number of requests were basic things.
  • I did an interview with a newspaper and one of the things we discussed was a basic fact of social media.

So tonight on #CopChat, we’re going to go back to the basics and talk about the little things that we did to become better. The tips that are second nature and the things that maybe we overlook because they seem basic.Becoming a master

I want to become a master. I need to re-visit the basics and remind myself how to use the tools of my trade.

I see some police officers do amazing things on Twitter everyday and it reminds me how great this platform can be for being above average and reaching your community in a huge way!

For our community that joins us on #CopChat, you always come up with great information, advice and you tell our police what you would like to see and what you think works. It’s a great team effort!

So, I really hope to see you tonight at 9pm ET, 6pm PT.

What are the #CopChat “rules”?

There are no ‘rules’ but we want this to be a good experience for everyone so here are some ideas to help.

  1. The first rule of #CopChat is that we talk about #CopChat.
     This isn’t FightClub.
  2. If you have a blog, website or social channel that you want to share, please do so at the beginning…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales. If you would like to sponsor a chat or promote your product, email me. ( timburrows1266@gmail.com )
  3. There is no insulting, bullying or swearing.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.
  4. If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the hashtag. Depending on the speed of the chat it could get lost in the stream during the middle of it and you’re less likely to get clicks during the chat.
  5. If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.
  6. If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with any value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.
  7. Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation and probably get ignored anyways.
  8. Abuse – if you choose to abuse the forum you will be blocked / muted and really what will that accomplish. We are all here to learn from each other. If you don’t like the police then say so respectfully…who knows, you might have a valid point but if it’s expressed poorly, no one will ever learn from it.

How to follow along.

Naturally, the easiest way is by using the hashtag… #CopChat

Using a dashboard platform like You will want to use TweetDeck / Hootsuite / TweetChat / Twubs etc, to follow the #CopChat.  You may also want create streams to follow @t_burrows and who ever may be co-hosting. Make sure you watch your own mentions stream so you don’t miss anything someone says to you.

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The #LESM Conference

Three years ago I “attended” a conference that was held 100% online. It cost a lot of money but it was well worth it. There were lots of presenters, a tonne of great information and with the registration came recordings of all the presentations. I still go back to some of those presentations for inspiration and ideas.

At the time I thought, “What a great idea. No hotel costs, no travel costs…just signing up and being there.” I knew someday I would want to bring this concept to law enforcement.

Sure some people go to conferences to ‘get-away’ and others go for the networking opportunities. I can understand why someone would spend $500 on a conference, take a few days off of work, pay a couple of hundred bucks for hotels, another pile of cash for food and in the end, walk away with a few contacts and some great notes….understand it yes. Want to do it? No

Instagram

You’ve never seen a police and law enforcement conference like this!

Three years later, I have still constantly thought it was a great conference and I have wanted to bring the concept forward to law enforcement. Well, no more thinking and planning…it’s now doing! Learn more about the conference here.

The LESM Conference is happening on November 17, 19 and 21st. Each day we will present 4 sessions covering different areas of law enforcement social media use.

Beginners, intermediate, advanced? There will be something for everyone.

When you register you will also receive three bonus items that have a combined value that exceeds the price of the conference. Why would we do that? Simple…it’s our thank-you for trusting us to bring you a great virtual conference.

Can’t make a session? No worries. All our sessions will be recorded and you will get the recordings included with your registration.

The LESM Conference will be a fantastic choice for you to improve your social media presence within your online community and serve your citizens better.

What are you waiting for…register now!

5 Awesome Facts About The LESM Conference

  1. Travel is NOT required! This is a fully online LIVE conference.
  2. You’ll be able to learn from the best in the industry at your pace.
  3. 100% of our social media presenters have presented at some the biggest law enforcement conferences and are involved in ground breaking advances in the field.  They are considered some of the leading experts in the field of LESM, business and communications.
  4. You’ll discover proven tips and strategies that work for small agencies along with how large organizations are using social media.
  5. As the sessions are presented, video recordings and MP3 audio recordings will be made and they are included in your registration.

What are you waiting for…get on over to The LESM Conference and reserve your spot.

Right now you can save $170 off the full conference registration price. This price won’t last long…this is a limited time and limited space offer, so don’t wait. Save yourself money now and get the same great content that people who will pay way more will get.

Oh, and did I mention who our Wednesday November 19th Key Note speaker is?

ps headshot_large

Hi. I’m Peter Shankman. You can find me on Twitter as @PeterShankman

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#CopChat – Wednesday October 1…Topic

#CopChatWelcome to October everyone! The last quarter of 2014 has officially begun and the rest of the calendar makes a slide right downhill to Christmas!

But before we get there we have to get through US and Canadian Turkey Festivals, Hallowe’en so lets not get too far ahead of ourselves.

Today is also the beginning of Breast Cancer Awareness Month and everything is pink today in support of it!Breast-Cancer-Ribbon-Paint

There are a million and one (It’s true I’ve counted) causes and celebrations that we all collectively support. Nowadays we can show our support in so many ways through social media and networks.

Tonight’s #CopChat is going to focus on sharing of social good programs and projects by your emergency services providers. I think you’ll like where I’m going to go with this ;)

(By the way, ask me how freaked out I am that I was able to figure out the HTML code to change the size and color of the font to pink!!!!)

What are the #CopChat “rules”?

There are no ‘rules’ but we want this to be a good experience for everyone so here are some ideas to help.

  1. The first rule of #CopChat is that we talk about #CopChat.

    This isn’t FightClub.

  2. If you have a blog, website or social channel that you want to share, please do so at the beginning…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales. If you would like to sponsor a chat or promote your product, email me. ( timburrows1266@gmail.com )
  3. There is no insulting, bullying or swearing.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.
  4. If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the hashtag. Depending on the speed of the chat it could get lost in the stream during the middle of it and you’re less likely to get clicks during the chat.
  5. If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.
  6. If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with any value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.
  7. Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation and probably get ignored anyways.
  8. Abuse – if you choose to abuse the forum you will be blocked / muted and really what will that accomplish. We are all here to learn from each other. If you don’t like the police then say so respectfully…who knows, you might have a valid point but if it’s expressed poorly, no one will ever learn from it.

How to follow along.

Naturally, the easiest way is by using the hashtag… #CopChat

Using a dashboard platform like You will want to use TweetDeck / Hootsuite / TweetChat / Twubs etc, to follow the #CopChat.  You may also want create streams to follow @t_burrows and who ever may be co-hosting. Make sure you watch your own mentions stream so you don’t miss anything someone says to you.

 

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Hurt No More Chat tonight at 9pm ET #HNMChat with @HNMKids

Most of you that have followed along with this blog or what I talk about on social media will know that besides the law enforcement use of social media, one of my passions is causes that seek to find solutions to bullying.Screenshot 2014-09-29 09.53.36

I am the first to admit that I don’t believe there are any easy solutions to ending bullying. I do however believe that the more awareness that is brought to the subject and education that can be given will go along way in changing the environment and in the long run, finding solutions.

One of the major issues that stands in the way of bullying is the cycle of acceptance that has been created for decades over the issue. When I was in school, bullying was deemed to be a part of “growing up.” Even now, many people consider bullying a natural right of passage. Think about it…there are people who think it’s just ok and natural to bully people.

I’m not one of them and I know that many of you out there feel the same.

Bullying can occur for many different reasons.

Kids get picked on because:

  • they wear different clothes
  • they talk different
  • they have physical challenges
  • they have mental challenges
  • they are smart
  • they are not smart
  • they don’t like sports
  • they like a certain music
  • they like art
  • they are poor
  • they are entitled

The list goes on and on. The root often times is a misunderstanding and a lack of respect for other people’s values or ideals. It doesn’t matter what the reason is though…all that matters is it is wrong.

My son was bullied once at school which ended in his iPod being broken. I wasn’t satisfied with the response from the school who tried to minimize the issue as, “boys will be boys” situation and the best way they thought to deal with it was to have my son remove himself from the situation. Wrong…dead wrong. That’s one of the problems our kids face. Band-Aid solutions are put on arterial bleeds. It just doesn’t work. In the end the bullies had to face what they did, my son’s iPod was replaced and the school apologized for their handling of it.

What happened there can and does happen in so many other places and often the kids that get bullied learn over time they don’t get the support they need and they simply stop talking to people about it. With that comes a lack of support and a feeling that they have to where to turn.

In the extreme cases, many of these kids become Internet sensations because of the speed, voracity and anonymous ability of social media. The absolute brutal nature of it has led kids to take their own lives because of the loss of hope they feel.

On Tuesday, October 7th, #HNMChat  a chat will be happening on Twitter at 9pm ET to talk about bullying. @HNMKids will be hosting the chat and using the hashtag #HNMChat.

The Hurt No More organization will be hosting the chat to make sure the conversation takes place. Hurt No More is a group dedicated to end bullying through a program of learning and understanding that doesn’t focus on a “rah, rah let’s stop bullying” approach, but instead an entire program that has been developed to not define acts of bullying or target bullies, but to shine a light on the entire cycle and solutions.

Tuesday, September 20th 9pm ET #HNMChat on Twitter

Tuesday, September 20th 9pm ET #HNMChat on Twitter

I hope you will join the chat to help raise awareness and help shine that light.

Take a look at the site if you can and also give @HNMKids a follow on Twitter.

It would be great if you could share this information by simply clicking “Click To Tweet” in the box below.

 

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ACLU sues Abbeville’s Mayor and Police Chief Over Social Media Policy

Here is an interesting case to follow over the next little while. The following is a reproduction from EINNEWS.

NEW ORLEANS — The ACLU of Louisiana has sued Abbeville’s mayor and police chief over a policy barring police from any social media use showing the city in a bad light.

The policy is so vague that the plaintiff, police Sgt. Colt Landry, can’t tell what he’s allowed to do on social media, said Marjorie Esman, ACLU Louisiana executive director.

“Could you post a photograph of a house that’s in disrepair even if you don’t do it for the purpose of pointing out the fact that it’s in disrepair?” she said. “Maybe it’s your house or your grandmother’s house. Maybe it needs a paint job. Somebody might say it sheds a negative light on the city. Could you post a negative review of a restaurant that served you a bad meal? … Could you say ‘There’s a pothole on my street and it’s been there a while and I don’t know why the city’s not fixing it?'”

Mayor Mark Piazza and Chief of Police Tony Hardy declined to comment Thursday on the lawsuit filed Wednesday for Landry.

Landry faces disciplinary action for a comment he made off-duty on a private Facebook page — a comment that became public when someone else shared it, Esman, said.

Esman wouldn’t give details because Landry’s hearing is still pending, the ACLU is not involved in it “and it’s not at all relevant other than it leaves him in a position where he doesn’t know what he can or cannot say in the future.”

The policy, copied in the lawsuit, forbids any police department employee from posting, responding to, sharing, liking, tagging or commenting on any social networking site to anything about the department or anything “which will give a negative view towards the City of Abbeville, the Abbeville Police Department or its employees.”

“Negative view” is defined as “any insulting, disrespectful, profane or derogatory Post, Comment, Private Message, “Like”, Share or Photograph directed towards the City of Abbeville, the Abbeville Police Department, its officials, employees or citizens.”

Esman said, “That leaves it up to the mayor and police chief to interpret, based on their own standards of what might make the city look bad.”

“Social networking sites have become a forum for both local issues of great importance as well national and international importance,” the lawsuit stated, comparing the city’s policy to foreign governments restricting Twitter feeds by dissidents.

“This type of restriction strikes at the very core of First Amendment rights and is antithetical to the values of a free society,” it said.Screenshot 2014-09-26 14.50.46

My thoughts…can the city and police chief make a policy that limits what city employees can say and do on social media? Sure they can. But the question is, how far can that policy stretch and to what degree can the policy restrict first amendment rights?

I believe that the city is going to be on the losing end of this one since the policy is so open to personal beliefs and interpretation. Think of it this way….

You go to Abbeville as a tourist and check-in to a local restaurant and order a meal. You then proceed to have the worst customer service experience, horrible food and get sick. Like everyone does nowadays, you tell your social media audience about your experience.

Next thing is a city employee sees your post, has had a similar experience at the same restaurant and “likes” your post or shares it.

According to the policy…that employee can face discipline.

How about a local person complaining about a pothole and a city employee says, “It’s a brutal spot to be driving. Hopefully it get’s fixed.”

Again, discipline.

All I can say is, I’m glad I don’t work for Abbeville or I could end up losing my job over this post.

All this policy does is takes away from progress, openness and transparency. Allow your people to shine and they will. Give them guidance and training and I bet you’ll find that they do incredible things for your town’s reputation. Have a policy like this and you might just get the opposite reaction.

Just don't say anything negative about us!

Just don’t say anything negative about us!

 

Posted in Communication, Reputation Management | Tagged , , , | 2 Comments

How do you measure up?

measuring tapeI think one of the places that law enforcement is missing the boat in their social media programs is in the area of measurement, or more accurately…what they are measuring.

Followers, likes, subscribers and friends are essentially to having a voice in the social streams but given the sheer volume of information that is out there having big numbers in those analytics aren’t really that impressive if they aren’t translating into a true function for you.Screenshot 2014-09-24 08.32.54

Yes, if you have 20,000 followers on Twitter you have a bigger voice and the odds are that more people will hear what you are saying more often which is needed, but I can go out and buy 20,000 followers and 10, 000 fans and 5,000 subscribers. I’ll have big numbers but it certainly won’t translate into an effective social media presence.

Think about what it is you are actually trying to accomplish with your social media program. What were the goals you put in place to achieve and the objectives you were using to get there?

If you goal is followers…easy win, just buy them.

Time to think outside the box a little here. What are you doing on social? What are you trying to achieve?

Chances are those goals have nothing to do with followers, fans or likes but go much deeper into an area of influence.

How do you measure up in terms of the influence you have with your audience and the impacts that you are trying to achieve.

You have to dig way deeper than the raw numbers and actually get right down into the re-actions that are occurring as a result of your actions.

Over the next few weeks, we’re going to start looking at true measurement that matters.

Leave acomment!!Take a minute and leave a comment about what you think are the measurements that should be taking place or those metrics and insights you want to know more about.

 

Posted in Communication, Strategy | Tagged , , , , | 2 Comments

#CopChat – Wednesday September 24 – Topic…

Hey #CopChatters!

This weeks #CopChat is going to be relaxed and fun. Nothing serious. No big ticket issues…just a little time to let your hair down and relive some memories and think about things that make you smile.

Let’s talk about our favorites.

Favorite movies, favorite songs and favorite TV shows where the police are the theme.

Let’s get everyone getting a little nostalgic or a little old school.

It will be the same format as other weeks…I’ll throw out the questions and you respond with your answers and then we all let the discussions happen. Everyone gets their say why Heat is a better movie than Lethal Weapon or why Beer for my Horses makes you dance more than I fought the Law. But no talk about the band ‘The Police”…that’s just mean.

Let's be careful out there

Let’s be careful out there

Hope to see you all taking part on Wednesday, September 24th at 9pm ET / 6pm PT.

What are the #CopChat “rules”?

There are no ‘rules’ but we want this to be a good experience for everyone so here are some ideas to help.

  1.  
    This isn’t FghtClub.
  2. If you have a blog, website or social channel that you want to share, please do so at the beginning…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales. If you would like to sponsor a chat or promote your product, email me. ( timburrows1266@gmail.com )
  3. There is no insulting, bullying or swearing.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.
  4. If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the hashtag. Depending on the speed of the chat it could get lost in the stream during the middle of it and you’re less likely to get clicks during the chat.
  5. If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.
  6. If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with any value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.
  7. Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation and probably get ignored anyways.
  8. Abuse – if you choose to abuse the forum you will be blocked / muted and really what will that accomplish. We are all here to learn from each other. If you don’t like the police then say so respectfully…who knows, you might have a valid point but if it’s expressed poorly, no one will ever learn from it.

How to follow along.

Naturally, the easiest way is by using the hashtag… #CopChat

Using a dashboard platform like You will want to use TweetDeck / Hootsuite / TweetChat / Twubs etc, to follow the #CopChat.  You may also want create streams to follow @t_burrows and who ever may be co-hosting. Make sure you watch your own mentions stream so you don’t miss anything someone says to you.

Posted in Communication | Tagged , , , , , | Leave a comment

Protecting Yourself Publicly

Yesterday as my family was driving around doing errands the kids squealed with excitement when we stopped near a public WiFi hotspot and they were able to get their iPods online.

They didn’t need to enter any security information or credentials. All they needed to do was join the network and voilà, free surfing!

This isn’t really a big deal. They don’t have any information on their iPods that could cause them any real problems. Or do they?

  • Email addresses
  • Birth dates
  • Phone numbers
  • Passwords
  • Addresses

Most of think banking, credit cards and government IDs when we think security but when someone who wants your information they will use anything to get in.

One study indicated that 39% of people have used WiFi to transmit sensitive information. 26% have checked bank accounts and 19% have paid bills using unsecured WiFi.

It really is that simple and dangerous.

What you can do to protect yourself

1.) Always ensure that the free WiFi network you want to join is legitimate. Ask the host

2.) Use a specific password only for WiFi hot spots. Have one password that isn’t used for anything else.

3.)  Surf for fun. Avoid doing anything secure or sensitive on open WiFi networks. Save the good stuff for a secure network.

4.) Make sure your home network is secured with a password and go the extra step and don’t name your network with your family name or address.

5.) Make sure your file sharing options are set to private / no sharing / off.

Update:

Special thanks to Kristen Rose who shared this tip with me on Twitter in response to this blog post. Kristen knows what she’s talking about. Give her a follow to learn much more!

Thank you Kristen

And another great follow up tip and conversation with @Paramedic_Mike and @ClickFlickCa. Thanks Jo for the boost about file sharing!

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#CopChat – Wednesday September 17, 2014 – Topic

Wednesday night, 9PM ET / 6PM PT

Wednesday night, 9PM ET / 6PM PT

Drugs…

Are they good for anything at all?

Are there any redeeming quality to them that be properly explained by anyone?

That depends greatly on which side of the legal fence you choose to sit on. Ask any police officer to come up with any benefits and you’ll hear nothing, except maybe;

In Florida, like many areas,  right now there’s a lot of debate about medical marijuana being legalized while in other jurisdictions it’s not just medical marijuana but getting rid of possession as an offence altogether or at least de-criminalizing it.

Medical professionals, pro-drug advocates and businesses, lawyers have all weighed in and for the most part, the police and law enforcement have been waiting to see what the results would be through governments.

Funny thing though, police deal with drugs on a daily basis. Who would be better to really talk about the topic then the people who really see the societal impact.

I’ll even go one step further. Our friends in the other front line emergency services. Paramedics, Fire services, nurses, doctors…they all see it. Wonder what they think about it?

The question is how and that’s part of what we’ll be looking at tonight on #CopChat.

What are the #CopChat “rules”?

There are no ‘rules’ but we want this to be a good experience for everyone so here are some ideas to help.

  1.  
  2. If you have a blog, website or social channel that you want to share, please do so at the beginning…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales. If you would like to sponsor a chat or promote your product, email me. ( timburrows1266@gmail.com )
  3. There is no insulting, bullying or swearing.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.
  4. If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the hashtag. Depending on the speed of the chat it could get lost in the stream during the middle of it and you’re less likely to get clicks during the chat.
  5. If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.
  6. If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with any value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.
  7. Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation and probably get ignored anyways.
  8. Abuse – if you choose to abuse the forum you will be blocked / muted and really what will that accomplish. We are all here to learn from each other. If you don’t like the police then say so respectfully…who knows, you might have a valid point but if it’s expressed poorly, no one will ever learn from it.

How to follow along.

Naturally, the easiest way is by using the hashtag… #CopChat

Using a dashboard platform like You will want to use TweetDeck / Hootsuite / TweetChat / Twubs etc, to follow the #CopChat.  You may also want create streams to follow @t_burrows and who ever may be co-hosting. Make sure you watch your own mentions stream so you don’t miss anything someone says to you.

 

 

Posted in Communication | Tagged , , , , , , | Leave a comment