Monthly Archives: January 2014

Superbowl Social – dumbing down the message

The following came from a press release from a couple of years back; “Drinking and driving remains the number one criminal cause of death in Canada. In Ontario, approximately one−quarter of all road fatalities are alcohol related. Over 16,000 people … Continue reading

Posted in Communication, Strategy, Tips | Tagged , , , , | Leave a comment

Justin Bieber, social media and the hypocrisy that followed.

Warning: This post is not anything like you would normally read here. There is a little social media, there is a little police stuff but that is about it.  Also, everything below is an allegation yet to be proven in … Continue reading

Posted in Rant | Tagged , , , , , | 24 Comments

Want more engagement? Give more to look at!

I’ve been fascinated with the metrics and breakdowns of what makes a Tweet successful for a long time.  To know how to tweet is one thing but to understand time of day, time zone, number of hashtags to use, where … Continue reading

Posted in Communication, Measurement, Tips | Tagged , , , , , , , , | 6 Comments

Poignant Moments of Protest

There are moments of learning in every experience. We can always do better than we have done before.

Posted in Uncategorized | Leave a comment