Contests are nothing new to social media.
There is literally a real contest happening in a virtual world all the time. Some are for fun, some for prizes, bragging rights and laughs.
Independence Day is a huge event here in the United States with fireworks, picnics, BBQs, concerts, parades…the list goes on and on. This year it even falls on a Friday ensuring there is even more happening, and for longer.
I caught a newscast out of Atlanta today and the Atlanta Police Department is certainly busy this weekend. Long hours, cancelled days off and big events happening. It would be very understandable for any police agency to focus only on the task at hand, but the APD is using this weekend and the events to connect with their community once again.
#APDTheOne…
#APDTheOne
This weekend, members of the APD are going to be wearing this shirt and encouraging the community to take pictures and post them online to Twitter, Facebook or Instagram and you can win an instant prize! How freaking easy is that?
Atlanta Police Social Accounts
Come up with your own contest ideas that can truly create a point of unity between your agency and your community.
Four Contest Ideas that involve community
Caption Contest – Take a picture (fun, quirky, animals) and ask your community to give it a creative (but clean) caption.
Name the… – Getting a new K9 or mounted officer? Let your community name it or at least provide the names your agency wants and let the community vote the winner.
Trivia – Ask historical questions or current crime data / crime prevention questions about your agency that require them visiting your agency website or social platforms to find the answer.
Scavenger Hunt – Create a scavenger hunt that gets people to visit your agency, places of local interest or gather items that can be donated to a local food-bank or shelter.
No matter what, have fun and put the community first.
“Whatcha going to do when social media greatness runs wild from you! Brutha”
Photo from APD Facebook Page
Do you have any contest suggestions? Leave them in the comments below!
