Category Archives: Communication

Did #myNYPD really backfire?

Are the police perfect? NO Have the police made mistakes? YES Will mistakes continue to happen? They SURE WILL!  Was #myNYPD a mistake? ABSOLUTELY NOT.  In fact I love it and I know many others love it as well. I … Continue reading

Posted in Branding, Communication, Reputation Management, Strategy | Tagged , , , , | 11 Comments

Canadian Red Cross says #BeReady…what you need to know

There are many communities that are or soon will be seeing the impact of flooding. Do yourself a favour and take a look at this great piece from the Canadian Red Cross to help yourself be ready and be prepared. … Continue reading

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Making a Difference

Something really interesting happened on Twitter on April 15th, 2014 at 7:00pm. It had nothing to do with bombs, airplanes or Miley Cyrus (although all those things did trend on April 15th). This was different. A refreshing difference. A Twitter … Continue reading

Posted in Communication, Measurement, Reputation Management | Tagged , , , , , , , , | 2 Comments

“Social Media is Tricky” ~ James Franco

James Franco said the above statement in an interview the other day with Kelly Ripa and Michael Strahan on “Live with Kelly and Michael.” He is absolutely right…but not at all for the reason that you might think. In this … Continue reading

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Photo Tagging and more with Twitter

Twitter announced today on their blog that they will start to roll out a couple of new features. 1.) Tagging Photos 2.) Adding up to 4 photos in one Tweet In the world of visual content this is a move that … Continue reading

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New Distracted Driving Fine in Ontario…yawn

Not a social media post…just an ex-traffic guys rant. Distracted Driving Fines to jump to $280 dollars!!  Oh be still my beating heart!!! The cost for putting lives at unnecessary risk for the convenience of “staying connected” will be $125 … Continue reading

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Superbowl Social – dumbing down the message

The following came from a press release from a couple of years back; “Drinking and driving remains the number one criminal cause of death in Canada. In Ontario, approximately one−quarter of all road fatalities are alcohol related. Over 16,000 people … Continue reading

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Want more engagement? Give more to look at!

I’ve been fascinated with the metrics and breakdowns of what makes a Tweet successful for a long time.  To know how to tweet is one thing but to understand time of day, time zone, number of hashtags to use, where … Continue reading

Posted in Communication, Measurement, Tips | Tagged , , , , , , , , | 6 Comments

Are Social Media Policies the answer to conduct issues?

A recent story about a police officer in Pleasantville who posted some vile comments on his personal Facebook page got me to thinking once again about the importance of social media policies for police agencies. I’ve said it many times … Continue reading

Posted in Communication, Policy, Reputation Management | Tagged , , , | 4 Comments

App Central TV Ep 26.1

I had a great opportunity to talk with Amber MacArthur about police using social media.  I would tell you where to fast forward to but there are a couple of great apps that are discussed first and one of them, … Continue reading

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