Category Archives: Branding

Blowing the call and picking up the ball.

Huge shout out to the Baltimore Police Department for paying attention to what people are saying on social media. I know they deserve applause and congratulations for so much more while they are also being ridiculed and challenged at every … Continue reading

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The Google Algorithm Change

Today is the day…Google has changed it’s algorithm. To the vast majority of us, Google is nothing more than a website we visit to conduct search. How important is the change that has taken effect today? Well, look no further than … Continue reading

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InstaContext, InstaPerspective: The real reason one police officer has been vilified by the online community.

The Toronto Star printed a story last week written by Wendy Gillis pointing out a Toronto Police Officer’s Instagram account. http://www.thestar.com/news/crime/2015/04/09/toronto-officers-instagram-photos-stir-concern.html Wendy Gillis, you asked for thoughts and here are mine. This article is a discredit to journalistic integrity. One … Continue reading

Posted in Branding, Communication, Monitoring, Policy, Privacy | Tagged , , , , , | 2 Comments

You just won the Internet today!

No words necessary… The Foot Book, The Hat book, The Egg book, The Nose Book. For herself, For himself, For itself, For ourself. Doughnuts and bacon Are the jokes we expect, But at the Jeffco Sheriff We’re proud to serve … Continue reading

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I love JetBlue

JetBlue Airlines is accused of being racist, supporting police brutality and I can’t forget my favorite ignorant post, “JetBlue is perfect example of white corporate America perpetuating white supremacy n police brutality”. I guess JetBlue Airlines must have done something pretty … Continue reading

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Did #myNYPD really backfire?

Are the police perfect? NO Have the police made mistakes? YES Will mistakes continue to happen? They SURE WILL!  Was #myNYPD a mistake? ABSOLUTELY NOT.  In fact I love it and I know many others love it as well. I … Continue reading

Posted in Branding, Communication, Reputation Management, Strategy | Tagged , , , , | 11 Comments

What you say doesn’t matter??

“What you say doesn’t matter…”  Pardon me, but I’m sorry, what you say is the most important thing there is.  What you say defines so much of you.  What you say either supports or crushes what you stand for, what … Continue reading

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The New Look Option For Your Twitter Presentation

In case you haven’t heard, Twitter did a little tweaking on the way you present yourself to the rest of the world! You can now add a header to your profile or just keep it the old way.  The new … Continue reading

Posted in Branding, Tips | Tagged , , | 2 Comments

Content is NOT King!

I know what you’re thinking…Burrows has lost it! What does he mean content is NOT King?  He’s said before that content is king.  He’s re-tweeted and shared others who have said it so why has he flip-flopped on this? Well, … Continue reading

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Should corporate accounts avoid some conversations?

I am all about police using social media channels to show the public that there are real people behind the accounts that have interests, likes and dislikes just like everyone else. Whether you call this being personable, personal or relatable … Continue reading

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