Tag Archives: communication strategy

Dealing with criticism

Posted on December 2, 2013 by Tim Burrows

No one likes to hear criticism.  I have never met anyone who is eager to be critiqued and quartered on something they have done that didn’t meet with full approval and rave reviews.  Authors, actors, poets, prognosticators and zealots all … Continue reading →

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Please like me, follow me, subscribe to me…STOP IT!!

Posted on October 17, 2012 by Tim Burrows

On a pretty much daily basis the requests for people to follow, like, subscribe, etc show up in multiple feeds across social media platforms. I don’t have a problem with these when you give me a reason to do it. … Continue reading →

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4 Types of Corporate Twitter Accounts

Posted on September 3, 2012 by Tim Burrows

Are there more than four types of Twitter accounts?  Yes, sure there are.  These are just four of the more common ones that I have seen. Broadcaster What it looks like… Auto posts or tweets that are nothing more than … Continue reading →

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The Social Experience is what you make it

Posted on August 1, 2012 by Tim Burrows

A long time ago, I was told to stop watching the news, reading newspapers and listening to talk radio.  The advice came from someone who I admired and respected for their business sense and sound advice. Naturally, I posed the … Continue reading →

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Content is NOT King!

Posted on July 30, 2012 by Tim Burrows

I know what you’re thinking…Burrows has lost it! What does he mean content is NOT King?  He’s said before that content is king.  He’s re-tweeted and shared others who have said it so why has he flip-flopped on this? Well, … Continue reading →

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Overcoming Information Overload

Posted on July 24, 2012 by Tim Burrows

Just take a look at the Twitter stream, Facebook news feed, YouTube uploads, Blog posts for a couple of minutes and you’ll see that in a very short period of time, regardless of the platform, an incredible amount of information … Continue reading →

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10 Tips to get ReTweeted

Posted on July 7, 2012 by Tim Burrows

Being ReTweeted (RT) is one of the best compliments that you can be paid on Twitter.  The ultimate goal of every one of your tweets should be to have your message shared.  Remember, if you are putting the value of … Continue reading →

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A Tale of Two Cities…the Twitter Edition.

Posted on July 2, 2012 by Tim Burrows

Canada Day 2012.  The day Canucks celebrate the earths 2nd largest country’s 145th birthday.  145 years ago when the great Canadian nation was born the tools for communication were messengers, parchment, quills and ink wells. Today, computers, wireless, Twitter and … Continue reading →

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Meh….I’m prepared

Posted on June 26, 2012 by Tim Burrows

OMG!! Life ended as we know it this morning. All that is hailed as sacred was not available… FACEBOOK WENT DOWN!! As I write this, I fear I may not be able to go on as my beloved and trusted … Continue reading →

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Engagement, communication and responding in social media

Posted on May 3, 2012 by Tim Burrows

Engagement.  The magic word that has led the vast majority of us turning to using social media.  We will often state first and foremost that the reason we are using so media is so that we can engage with our communities.  We want to open … Continue reading →

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