Tag Archives: communication strategy

Lost in the social space

I’ll let you in on a couple of things that are my escape.  Music and movies.  They show through in my most of my social feeds at one time or another.  I love getting lost in a great movie and … Continue reading

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Causes for Content

I am often asked by new users of social media questions along the lines of,  “What should I say? What’s ok to share from non-police organizations?  Should we be sharing information from other police agencies?” and others similarly based questions. … Continue reading

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Broadcasting…it’s the beginning

I’m a huge proponent of using social media as a tool for outreach, connecting and engagement.  Yes, social media is used best when its purpose is for two-way communication.  But what about broadcasting?  Pushing information?  Take a look around (computer … Continue reading

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Policy and Punishment

I saw a couple of interesting things come across my social media stream this week that really caught my eyes. One issue came from the UK and the other from Australia.  One was about policy and the other about punishment, … Continue reading

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I’m stealing this post!!

Ok, not really.  I’m sharing this post.  I read this today and I agree with it so much and support the stand in it, that RT’ing it, sharing it and hoping you all look at it isn’t enough. I really … Continue reading

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How to do Social Media

Out of all the questions that one can ask about social media, this is probably the toughest one to answer.  How do you do social media?  Some of you may say that it isn’t a tough question.  You set up … Continue reading

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Where oh where does my little post go?

Where do you decide to put your information when you venture out into the big beautiful world of social media?  Conservatively speaking (really conservative) you have over 100 quality choices where you can post your content.  Divide that by the … Continue reading

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The Who and Who of Social Media

The “who” of social media can be divided into two categories for your agency.  Who do we use to work in our social media efforts and who are we going to reach with our efforts.  They are both equally important … Continue reading

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When to hit send…or tweet, post, update.

Like the classic Kenny Rodgers song said, “You have to know when to hold ‘em. Know when to fold ‘em. Know when to walk away and know when to run.” I have always looked at the use of social media … Continue reading

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Does your strategy actually have a strategy

I am not a fan at all of people, organizations or companies that think they should use Social Media as their communications strategy.  Social Media is a communications tool, plain and simple.  I’m sure that you don’t have a policy … Continue reading

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