Tag Archives: marketing

Branding the Social Badge

Posted on February 21, 2014 by Tim Burrows

Here is my latest blog post for the International Association of Chiefs of Police. Hope you enjoy it. Got some special help from Scott Stratten, John Morgan, Captain Mike Parker. http://blog.iacpsocialmedia.org/Home/tabid/142/entryid/346/Default.asp Scott Stratten: @unmarketing http://www.unmarketing.com/ Scott’s latest book is available … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , | Leave a comment

What you say doesn’t matter??

Posted on September 23, 2013 by Tim Burrows

“What you say doesn’t matter…”  Pardon me, but I’m sorry, what you say is the most important thing there is.  What you say defines so much of you.  What you say either supports or crushes what you stand for, what … Continue reading →

Posted in Branding, Communication, Reputation Management | Tagged , , , | Leave a comment

Content is NOT King!

Posted on July 30, 2012 by Tim Burrows

I know what you’re thinking…Burrows has lost it! What does he mean content is NOT King?  He’s said before that content is king.  He’s re-tweeted and shared others who have said it so why has he flip-flopped on this? Well, … Continue reading →

Posted in Branding, Communication | Tagged , , , , , , | 12 Comments

Causes for Content

Posted on April 19, 2012 by Tim Burrows

I am often asked by new users of social media questions along the lines of,  “What should I say? What’s ok to share from non-police organizations?  Should we be sharing information from other police agencies?” and others similarly based questions. … Continue reading →

Posted in Communication, Strategy | Tagged , , , , , , , , , , | Leave a comment

What’s your brand?

Posted on October 11, 2011 by Tim Burrows

What comes to mind when you think of COPS?  (Cue the “Bad Boys, Bad Boys” Music) Do you see images of your last call, your friends around the guardroom, the motors, horses or cars?  Maybe its the image of a … Continue reading →

Posted in Branding | Tagged , , , , | Leave a comment