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Category Archives: Measurement
Police Week Re-Cap
Police Week 2015 is over and May 15th has come and gone for another year. Peace Officers Memorial Day saw 273 new names added to the memorial wall and their sacrifice will be remembered ever more. I hope you were … Continue reading
Posted in Communication, Measurement, Resources
Tagged hashtag tracking, national police week, police week, twitter results
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Social media ‘at least half’ of calls passed to front-line police?
This morning Twitter and Facebook lit up with mentions of an article that appeared in the UK via The BBC. Chief Constable Alex Marshall, head of the College of Policing had this to say; “As people have moved their shopping … Continue reading
Posted in Measurement, Resources, Uncategorized
Tagged crime prevention, law enforcement social media, police, resources, tim burrows
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Case Study: Measuring success with Prince George’s County PD
A couple of weeks ago the Prince George’s County Police Department announced on their blog that they would be live Tweeting a Vice Sting Operation targeting John’s who choose to solicit the services of prostitutes. The department made it clear … Continue reading
Making a Difference
Something really interesting happened on Twitter on April 15th, 2014 at 7:00pm. It had nothing to do with bombs, airplanes or Miley Cyrus (although all those things did trend on April 15th). This was different. A refreshing difference. A Twitter … Continue reading
Want more engagement? Give more to look at!
I’ve been fascinated with the metrics and breakdowns of what makes a Tweet successful for a long time. To know how to tweet is one thing but to understand time of day, time zone, number of hashtags to use, where … Continue reading
What are you doing in the social space?
As the use of social media grows by organizations so do the number of people who contribute to the social space by those organizations. Corporations, not-for-profits, government and NGO’s are all putting more people into their social presence. The reasons … Continue reading
Posted in Communication, Measurement, Monitoring
Tagged branding, goals, objectives, posting, priorities, professional social media
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Don’t use science ROI on human interaction
There is a reason Return on Investment (ROI) is one of the most talked about subjects within social media for business. How do you know your effort, time, money and other resources (Investment) are worth the gains for those efforts … Continue reading
Posted in Measurement
Tagged police, police using social media, ROI, social media for law enformcement
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