Facebook and Amber Alerts…it just makes sense

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Photo Courtesy of Facebook

Thank you Facebook and the National Center for Missing and Exploited Children for teaming up for this awesome step forward!

Since law enforcement agencies first became involved with building communities on Facebook, the sharing of information regarding missing children has been a priority piece of information sharing. When the sharing is done right, it is a very powerful form of reach to a potentially massive community.

For the public, seeing the information form a local police department puts a sense of home-grown need to help for the sake of your community. It’s a win-win.

The problem has always been verification of the information and time.

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Photo Courtesy of Facebook

With the National Center for Missing and Exploited Children providing the verified information, using Facebook’s power of reach and location services you’ll be seeing the right information at the right time from the right people.

The last problem is time-lapse. In many jurisdictions an Amber Alert is only posted for a set amount of time and with good reason. I can’t count the number of times that I have seen Amber Alerts shared by the public that are days, weeks and even months old.

Early information is that the notifications will be pulled so that problem may very well be eliminated.

From the Facebook News Release:

These alerts, which include photographs and other details about the missing child, are shown on mobile and desktop. People can share the alert with friends and link directly to the National Center’s missing child poster, which always has the most up-to-date information about the case.

Here’s how it works:

When local or state police determine that a case qualifies for an AMBER Alert, the alert is issued by the National Center for Missing and Exploited Children and distributed through the Facebook system with any available information, including a photograph of the missing child, a license plate number, the name and description of the child and suspected abductor.

It doesn’t get any easier than that!

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This feature is only available in the United States at this time

Links in post:
FB News Release:
http://newsroom.fb.com/news/2015/01/introducing-amber-alerts-on-facebook/
National Center for Missing and Exploited Children Website:
http://www.missingkids.com/home
FB Page for National Center for Missing and Exploited Children
https://www.facebook.com/missingkids

 

About Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations and supervision. He has training in a broad spectrum of policing responsibilities including, IMS, Emergency Management, computer assisted technology investigations, leadership, community policing and crisis communications. Tim is available to assist you with your social media program and communication. Click here to contact him http://bit.ly/ContactTimBurrows
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