WHY?
On a pretty much daily basis the requests for people to follow, like, subscribe, etc show up in multiple feeds across social media platforms.
I don’t have a problem with these when you give me a reason to do it. In fact, I believe when done right it is an excellent way to increase your audience and voice in social media. I do have a huge problem with it when you don’t give me any value or reason why I should be doing it. That’s the difference. Value driven request vs numbers driven plea.
When I see those requests I generally take a look at the persons presence on the web. I look at other platforms they are using, who and what they associate to and most importantly, what information they are sharing, talking about and providing. Let’s face it… our time is valuable so we do need to know what we are getting since there is a strong likelihood that by taking in their information, you could be missing information from others.
The information you post is the greatest determining factor to whether or not your presence will grow and more importantly, whether others will share your information. It is of a far greater importance that your information is seen by people beyond your immediate span of influence and reaches those who you don’t even know.
How do you reach your unknown audience?
The answer is simple in planning but not so easy in application. Provide great content. I can guarantee you that when you provide great content, the odds increase dramatically that your information will be seen by others, shared by others and engaged by others without your concerted effort. When you provide that great content and ad into it the request for likes, shares, subscribers and all the other ways to get followed, then you have hit the ball out of the park.
Don’t just ask, give a reason and justify why your potential audience should share their time with you.
I’ll value your time!
