“Who has time for both?”
I read that earlier today and I was blown away. I suppose if you are just going about your business using social media as a passive observer, or a passionate consumer you could very well ask that question….BUT
If you ask that question and you are a brand ambassador, community manager, social consultant, business leader, strategist or whatever and you are asking that question I have serious concerns about your commitment and focus.
This is NOT about YOU!!
This is about YOUR CONSUMER, AUDIENCE, CLIENTS, FOLLOWERS, SUBSCRIBERS, FANS. Not you!
Give your audience the time and commitment that they deserve. Vine, Twitter. Instagram, Facebook. Cross populate if you want. But choose what is best for them, where they are and when they want to consume.
