So, what do you need to say in the social media space to be successful? Hold on successful? This is a post about how to…not analytics. Lets not start to talk about success yet. Better question, “What do I say to be effective?”
WHAT do you say when someone says good morning to you? WHAT do you say when someone asks a question? WHAT do you say when an event is occurring?
You see? WHAT isn’t as much predetermined as it is fluid. WHAT isn’t always something you can prepare for (but you should). WHAT is really up to you while at the same time being up to how your presence unfolds and what your day brings.
Give VALUE
The best WHAT to say is information that provides value to your community. That’s right. It provides VALUE to them…not you. It is information that increases value for your citizens that can be based in crime prevention, community safety, traffic knowledge, event awareness or partnerships for a better understanding.
Give your community what they need and want. Do it in a professional manner.
Look at your mission statement, vision statement and or core values. Align what you say with those. Does your agency have any priorities, programs or campaigns that you would like to focus on? Have you recognized any crime trends or areas of concern that your community would benefit from knowing about?
There is a never-ending flow of information that can fuel the WHAT. Be creative, be courageous, be consistent.
So, now you have the WHY and the WHAT…next is the WHEN.
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