Tonight on #CopChat we’re going to take a look at the issue of internal brand management and who the star of any agencies social media program really should be.
We will also have a very special guest host!!
Kristen Rose will be tonight’s guest as we look at the issue of what to do when an individual becomes bigger than the agency along with the risks and rewards of this happening.
Kristen is an expert in communications and has been a #CopChat’r going back to the beginning. Chats are nothing new for Kristen as she was a big part of the success of #FraudChat.
As Kristen put it, “There’s a lot of layers involved in this issue. For example, do these social media rockstars have a greater reach than their agency? What are the benefits/risks involved with that? Are agencies threatened by this, or do they see it as a plus?”
Join us tonight on Twitter at 9:00pm eastern time to look at, “What happens when an officer’s personal brand outshines the agency brand?”
Here are a couple of articles as food for thought:
Who owns the brand?
http://www.forbes.com/sites/meghanbiro/2012/08/29/who-owns-the-brand-you/
Employee sued over Twitter followers?
http://usatoday30.usatoday.com/news/nation/story/2012-02-23/twitter-account-lawsuit/53229408/1
Follow up to the above link: In December 2012, the PhoneDog and Kravitz settled in PhoneDog v. Kravitz, No. 11-03474 (N.D. Cal. Jan. 8, 2013). Although the details of the settlement are confidential, Kravitz continues to use the Twitter handle @noahkravitz
