The #LESM Conference 2015

The #LESM Conference 2015 edition is coming together very nicely! We are just putting the final touches on the schedule and we will be all set!!

Last year was amazing…this year will be even better.

Here is our first teaser video:

It’s a digital conference, using digital tools in the digital age!

I don’t see anything wrong with in real life conferences at all if you an afford the travel, the hotels, the restaurant meals, conference room snacks and lost time from work and family. I just think there should be options for people who want high quality training but can’t because of the associated costs.

My first experience with an online conference was in 2011 and to this day, I still revisit the conference recordings I received to refresh my mind on details and context.

I have journals of notes from conferences I’ve attended in person that I also look back at but more often than not I’ve looked at those notes and can’t figure out what they mean because there isn’t any context.

On the fence and aren’t sure if this is for you? Goto the website to learn more. http://lesmconference.com

Ready to invest in yourself? Click the “ORDER NOW” button below.

The #LESM Conference 2015 Early Bird Registration
The #LESM Conference 2015 Early Bird Registration
This Early Bird price will only be available until midnight on June 30th. Take advantage of this and register NOW!
$297.00

 

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Police Week Re-Cap

Police Week 2015 is over and May 15th has come and gone for another year. Peace Officers Memorial Day saw 273 new names added to the memorial wall and their sacrifice will be remembered ever more.

I hope you were able to take part in some of the many activities over Police Week and followed along with the online discussions.

It was great to see so many agencies and officers, citizens and communities sharing so many great thoughts about the heroes in blue.

Here are a couple of the Twitter hashtags that I was following. The numbers are very impressive!

Police Week Re-Cap in hashtag

#NationalPoliceWeek

 

 

#PoliceWeek

#PoliceWeek

 

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Game of 72

The “Game of 72” has been catching some attention over the last week or so and with very good reason…it’s ridiculously dangerous. You can follow along the conversation on Twitter and Facebook under the hashtag #GameOf72.

72What is the “Game of 72”?

Essentially, children are daring each other to ‘go dark’ for 72 hours. When I first heard about it and saw the connection to Facebook, I didn’t think much of it until I read more about it. To me going dark for 72 hours means I’m taking a long weekend off social media.

To kids, going dark for 72 hours means to make themselves go missing. Not just off social media, but missing from society for three days.

Why?

It’s a game and like all games, there’s an end goal…the more panic you create with your disappearance, the better.

According to Yahoo Parenting, the game originated in Europe with the disappearance of a 13-year-old girl in France and also the suspected disappearance of two girls in England. To date, there are no reported cases in North America but there is a lot of chatter about it.

Read more about the Game of 72 in Yahoo Parenting:  https://www.yahoo.com/parenting/what-is-the-facebook-game-of-72-police-are-118368689912.html

Is this a hoax?

It could be…but it might not be. What is does either way is provides an excellent opportunity for parents to talk to their kids about something like this happening and what would actually happen.

  1. Parental panic…kids may not have any idea exactly how the disappearance of their child would crush them.
  2. Community concern…there are few things that get the attention of the masses faster than the story of a child missing.
  3. Police resources…as time passes and dependant on the circumstances of a reported disappearance massive amounts of police resources will be allocated to the search and may include multiple agencies.
  4. Domino impact…as police and community resources get used in a search, other priority events may suffer from a lack of police and volunteers to assist in other areas.
  5. Reputation…like the ‘little boy who cried wolf’, a child’s credibility is put under the scrutiny of everyone and when a real emergency arises the second guessing and thoughts of previous events may cloud judgement and trust.
  6. Influence…other kids may be tempted to copycat the activity.
  7. No do-overs…the Internet is forever. It doesn’t forget and there will always be a digital fingerprint of this kind of activity.

Real or not, you have here a great opportunity to talk to your kids about responsible Internet use and the consequences of the ‘forever’ of the Internet.

 

Posted in Reputation Management, Tips | Tagged , , | 2 Comments

Blowing the call and picking up the ball.

Huge shout out to the Baltimore Police Department for paying attention to what people are saying on social media.

baltimore police social media presence

I know they deserve applause and congratulations for so much more while they are also being ridiculed and challenged at every turn of the page right now but this is a very specific post.

The BPD has been dealing with so much and keeping the public and media updated with updates of weekend and overnight occurrences along with answering questions but they have also been updating the public and media to current events and calls for services.

This is where things went sideways with Fox News making a grave assumption based separate tweets and tying unrelated events together.

Baltimore Police were right on top of the information keeping things straight and avoiding a potential blow up making sure the words “NOT True” were highlighted.

Fox News showed class with their simple apology.

Well done Baltimore Police for monitoring the information streams to not only being a voice of authority and keeping info current, but also for being there to correct false information and provide the facts.

Well done Fox News for being quick to see your mistake and apologizing for the miscommunication.

Lessons Learned:

  1. Don’t assume anything…your audience deserves the facts.
  2. When you make a mistake own it, apologize, fix it…your audience will benefit.
  3. When you correct someone, do it with class…don’t embarrass anyone, your audience will respect that.
Posted in Branding, Communication, Reputation Management | Tagged , , , | Leave a comment

He’s back, he brought a friend…sequels rarely win.

Dover Police Officer Jeff Davis who made Taylor Swift’s song Shake it Off famous with his lip sync rendition is back!

This time, it’s not just a lip sync session…it’s a full-blown karaoke jam session with a partner. Cpl Davis shares his dashcam in a duet with Cpl. Demetrius Stevenson, the resource officer at Dover High School.

There’s an old saying that if something works once…do it again. So it would seem like a very good idea to do this all over again. But on the flip side, how many times have we seen a Hollywood blockbuster comeback with a complete dud.

The art of making a sequel is not an easy task. It has to build on its predecessor. It needs a storyline that carries itself and it has to be better than the first, otherwise, it will fall short and all three need to be there.

In this case…it falls short.

I love the concept and there really is a good storyline for this kind of outreach but that’s what’s missing.  Too long, not knowing the words hurt it, waving at people not there…it just left my feeling, well…let down and asking the question, “Why?”

In the first hit the Dover Police pulled off there was definite strategy and reason for the video. This one seemed to be lacking a real reason other than looking to re-capture the “InstaFame” so many people are looking for online today.

The TV show LipSync battle was the evolution of lipsyncing to your favorite song…practiced, rehearsed, with purpose. This one was not.

A quick look at the social chatter makes two things very clear. People like the ‘quirkiness’ of it and are watching to see how Dover topped the last one, but then there will be many who will be left feeling the same way I am…let down.

Oreo has never tried to re-create “Dunk in the dark”…they have just created more awesome content that can also stand alone and be awesome. That is a clear lesson for everyone; always go for better than before.

BUT…the measurement of this video is all based on a comparison to the first video. Now, let’s look at a very interesting point that the Dover Police officers behind the creative, Cpl. Mark Hoffman, the video’s creative originator along with Lt. Jason Pires had to say.

“A lot of people are under the assumption that we are trying to meet or beat the popularity of the original video,” he [Cpl Hoffman] said. “That is actually not the goal at all. The first video went viral because of the ‘shock value,’ nobody expected it.

“Our intentions are to engage the community we serve. If we reach outside of that, that’s wonderful, but at the end of the day-all that matters is that our citizens view us as approachable and friendly faces in times of need. We just have a unique way of doing it.”

I love the intention and how the intent and drive of the Dover Police is their community! That is the exact reason that they should be doing something like this. This video may not be as good as the first and I may not be a fan of it like I was the first, but in the end…it will be the students in Dover and the citizens that will be the real judges and I’m willing to bet, they will love “Meat” and that’s all that matters.

But, I get a little curious here…if that’s the goal, then why this?

Cpl Jeff Davis Dover Police

What are your thoughts?

Posted in Communication, Strategy, Tips | Tagged , , , , , | 2 Comments

The Google Algorithm Change

Today is the day…Google has changed it’s algorithm. To the vast majority of us, Google is nothing more than a website we visit to conduct search. How important is the change that has taken effect today? Well, look no further than the hashtag…

Google algorithm change description

Photo Credit: Search Engine Land

Is it really that big of a deal? Will the world of search for your website send people into a black hole of death?

Yes, it is that big of a deal and no, no death will befall searches for your information but in this mobile centric society, you won’t be doing yourself any favors either.

In 2010 I was asked at a conference what is the future for police communications. My answer then was, “Mobile and video.” Fast forward to 2015 and the biggest things happening in police communications are the ease and prevalence of mobile technology and the use of video.

The algorithm change by Google will impact mobile search which means people who are on the go searching for you may have a little more trouble finding your information since it just won’t be ranked the same as mobile friendly websites.

No, not for most police agencies or public safety and government sites, but if your agency has haters that have done a great job of beating you up online and exposing your worst moments, it is very possible that their information will be showing up in a mobile search before your information does. Let’s call that a reputation management issue.

The change won’t be impacting desktop search so your old, archaic website dating back to the good old days of 2010 is still in the clear.

Should We Be Concerned About Mobile?

What, exactly, does a non-optimized site look like? Well, think back to the last time you tried to view a site on your phone and found yourself zooming in and out, trying to find the right button, or failing to view the entire page. In short, it’s annoying, and it’s something Google is now doing its best to stamp out.***

As of May 2013, 63% of adult cell owners use their phones to go online.*
So you tell me, should we be concerned about mobile? My answer is, “Yes, absolutely.”

As of January 2014:

  • 90% of American adults own a cell phone*
  • 32% of American adults own an e-reader*
  • 42% of American adults own a tablet computer*

How do you stack up in the mobile friendly market place?

If you’re the webmaster for your site, you probably have a very good idea if your site is mobile friendly…if you are just the person who is the PIO, MRO or social media specialist for your agency you can use this handy tool from Google to find out.

Here’s a quick look at the big 6 North American Municipal Police Agencies** (not including Mexico City).

New York – No
http://www.nyc.gov/html/nypd/html/home/home.shtml

Chicago – Yes
http://home.chicagopolice.org/

Los Angeles – Yes
http://www.lapdonline.org/

Philadelphia – No
https://www.phillypolice.com/

Toronto – No
http://www.torontopolice.on.ca/

Houston – Yes
http://www.houstonpolice.org/go/doc/2133/289249/

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Popularity: A dangerous quest

One of the main points I cover in all of my CyberSafety and Internet Awareness Classes is the importance of not using social media as a gauge for popularity or the quest to gain it.mean_girls

Hiding the number of friends where you can, having private accounts specific to age and maturity growth and not being a numbers hound are so important for good grounded children.

As you can see in the following article, one child actually created an Instagram account to increase her real life popularity…the cost? Her account became a bully pulpit and the police, schools and media became involved.

Parents, in the iconic words of Crosby, Stills, Nash and Young, “Teach your children well.”

http://www.ksbw.com/news/cops-hollister-girl-bullied-students-on-instagram-to-become-more-popular/32389978

HOLLISTER, Calif. —A Hollister girl was arrested for creating an Instagram account that bullied students at San Benito High School, Marguerite Maze Middle School, and Rancho San Justo Middle School, police said Wednesday.

She did it to become more popular, according to investigators.

The middle school student uploaded 27 videos showing other students engaged in violent fights before and after school. The account’s profile photo showed a half-naked underage girl whose shirt was ripped off, Capt. Carlos Reynoso said.

The girl, who police described as quiet and not popular at school, realized she could gain a lot of attention on Instagram.

She asked her 2,000 followers to send more violent videos, and a domino effect was created as one fight led to another, Reynoso said.

“This caused a large amount of bullying and posting of extremely negative comments about students attending local schools. Subsequently the bullying and comments posted to the account caused a large disruption to the local schools,” Paddy said.

Hollister School Resource Officer Michael Paddy found the Instagram account on Feb. 6. But when police contacted the social networking app’s company to shut the account down, Instagram did nothing, police said.

“Instagram Inc. made no efforts to remove the content, close the account, or assist officers with the investigation,” Paddy said.

“It’s horrible that we reached out to Instagram, and they wouldn’t do anything. They didn’t care. We have had no response back to this point,” Reynoso said.

As a result, the girl continued to post violent videos and the account gained notoriety among students across Hollister, Paddy said.

With the collective efforts between the three schools, the San Benito County District Attorney’s Office and the Hollister Police Department, the girl responsible for the account was identified and arrested on charges of soliciting others to fight.

Reynoso said once officers explained to the girl how much emotional damage she had caused, and the laws she had broken, the girl felt badly about what she did.

“Kids do things without thinking of the consequences. We are not talking about someone who is mature,” Reynoso said.

Police declined to release the girl’s name, but said she was less than 14 years old.

Police were able to shut the Instagram account down recently because the girl gave officers her passwords.

On Wednesday, the Hollister Police Department said, “Police want to remind parents to be aware of what social media applications their children are viewing and participating in. Hollister police also want warn people using social media in a negative or criminal manner will be caught and prosecuted.”

Anyone with additional information on this case is asked to call Officer Paddy at 831-636-4330. Persons wishing to remain anonymous can call the WeTip Hotline at 800-87-CRIME.

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InstaContext, InstaPerspective: The real reason one police officer has been vilified by the online community.

The Toronto Star printed a story last week written by Wendy Gillis pointing out a Toronto Police Officer’s Instagram account. http://www.thestar.com/news/crime/2015/04/09/toronto-officers-instagram-photos-stir-concern.html

Wendy Gillis, you asked for thoughts and here are mine. This article is a discredit to journalistic integrity. One side of a story framed for a particular result and agenda is below tabloid journalism, but please read on.

We seek out the understanding and the acceptance of our audience. We strive to attain the approval of the public we serve above all others. Sir Robert Peel included the notion of public support within his foundational framework for modern policing in 1829.

“The ability of the police to perform their duties is dependent upon public approval of police existence, actions, behavior and the ability of the police to secure and maintain public respect.”

Police departments need to be completely honest with themselves about what their goals truly are. You can’t define yourself as an agency that is in touch with the community; yet treat yourself differently than those whom you serve.

You can’t say, “We are just like the community we serve.” But put more value on upholding the laws and value systems not of society, but of the agency itself, an organization, an entity parallel with society but rarely comfortable having a true convergence.

PC Garvin Khan did nothing criminal. He did contravene a couple of Service rules. Those rules would be very difficult to enforce nowadays though as many members of the Service (who are authorized voices) also regularly contravene them.

At best we could call them enforced when convenient. To the vast majority of people, he did nothing wrong, period. He showed the pride he has in his uniform. He showed the value he puts on his training. He shared his life, his humanistic characteristics that we demand our officer’s show; yet at times, scorn them for doing so.

Officer Khan broke no legislated laws. He is a sworn police officer. He has been given tools of the trade to work with no different from a surgeon with a scalpel, a carpenter with a saw or a photographer with a camera.

We applaud all professions that use the instruments of their trade with precision and skill but we don’t want to see a picture of the surgeon covered in blood after a brutal life saving trauma surgery. The wasted pieces of wood and saw dust are not as appealing to our eyes as a beautifully sculpted table and a camera can show the beauty of nature or the disgust of man killing man.

So why was Officer Khan vilified by some and praised by others? Why were the Toronto Police so quick to announce an investigation of the officer and to distance themselves corporately from the officer?

Simple. Perspective and context.

The industry of policing has taken a beating for months now. Every tactic, decision, choice, procedure have been questioned and judged, often without facts, understanding or context.

The Internet and Hollywood have created an environment where everyone is an expert on law enforcement but only a select chosen few in society can have any understanding of what the profession truly requires. There are even those within the profession that have lost sight of, or worse, never have had sight of the needs and requirements of what it takes to be a police officer.

Using your search engine of choice look for information related to police agency promotion pamphlets, websites, brochures, annual reports and recruiting paraphernalia and it won’t take long to find images of tactical teams, SWAT teams, use of force options of every kind, cells and handcuffs…all the ‘sexy’ parts of policing aimed to excite the alpha dogs and woo the ‘sheep’.

So the question screams for an answer, “Why is it OK for a police department to show off the big guns but it’s not for their officers to do the same?”

Let’s take one step further.

Police agencies are continually warning officers not to post images of themselves with their issued weapons or in uniform.

Unions and associations warn against the practice of personal time narcissism yet when a graduation ceremony comes along, they are the first to applaud their newest members with invitations for all the media at public ceremonies.

Police departments will highlight officers in their own publications and websites for the benefit of their own propaganda mechanisms. But, have they ever warned their members to keep their faces out of the news if they would like to pursue certain opportunities in their career.

Has a Chief ever said to the newest poster child, “We need you to talk to the media, highlight yourself and by the way…you will never have an undercover or covert opportunity in your career because facial recognition applications used by criminals will preclude you from those assignments.

Back to Officer Khan and what’s really at the heart of the matter.

We want to know our officers are highly trained. Capable of using the tools of their trade with precision and professional ability. We want to know that they keep a blanket of protection over us while we sleep, but, we don’t necessarily want to know how it is done.

We want our police officers and agencies to be transparent. To build relationships with their communities and to be relatable showing their human side, but we want it on our terms. Officers use humor and people who have no sense of humor scorn at it. We want our officers to be at all times professional but demand them to lighten up, smile and use discretion. We demand our officers show their human sides but scream foul and demand their flesh for making mistakes.

Had Officer Khan posed with a bouquet of flowers instead of a rifle his department would have rejoiced. Had he showed a picture of his latest coffee and donut, his community would have made him the latest potential viral picture candidate. Had he put on a pink shirt and shaved his head he would have been applauded, but none of these are the required skills of a well-trained, professional, competent police officer.

Perspective and context. The image police departments are trying to shed is exactly what Officer Khan was showing. Wrong? Not at all. Right? Not at all.

Departments want the warm and fuzzy image of officer friendly and truly, that is the vast majority of all police interactions and outcomes, but that just doesn’t sell ad space for the media and it doesn’t have the virility of the nasty side of policing.

My predication is one of two outcomes.

  • Officer Khan will accept an internal unit level discipline action which will result in the loss of a couple of days pay because he knows that’s better than being shut out of advancement opportunities, great assignments or being labeled as a trouble maker.
  • The investigation will reveal that training and awareness is an issue for off duty vs on-duty, authorized vs unauthorized accounts and that many examples can be found that are far worse for which nothing has ever been done.

The result however the outcome goes, will be a clear message to all police officers to tow the party line or else. Officers will be directly or indirectly told that brand endorsements of products, goods, services, coffee, donuts and meals along with skyline pictures are far more palatable to the vocal minority than the tools of the trade that are accepted as reality by the silent majority.

I would be remiss if I did not mention some of the other pictures in Officer Khan’s Instagram account that were conveniently left out of the article that started all this. The omission, which appears to have been done only to demonize the officer or the law enforcement use of social media in general, borders on offensive. Those pictures that were used for the story appear to not have been taken by PC Khan. They could have been taken by the public for all we know and shared with him or posted by the public on their own accounts for which there would be no resulting internal investigation.

The images not used were those of architecture, art, a homeless man, a child, many smiles, children posing in the front seat of his police car an elderly woman, real-life princess’ and the officer.

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I look at Officer Khan’s account and I see a balanced police officer that shows a 360-degree look of his personal life and his professional life in a transparent and open way…if only the media, some police administrators and departments were the same.

Finally, here is my advice to all police officers considering, or using social media in your personal lives. Don’t mix professional and personal. No matter how much pride you have in your profession…always consider this thought, “What is the worst thing that could possibly happen?”

In this case, an investigation based on a few cherry picked images, ignoring many others that actually do no harm, don’t jeopardize the reputation of an agency and provide an inside look at a misunderstood profession.

Posted in Branding, Communication, Monitoring, Policy, Privacy | Tagged , , , , , | 2 Comments

#CopChat Topic Tonight: Tell me what you want, what you really, really want

Would you believe it’s be 19 years since the Spice Girls exploded onto the scene with the tune Wannabe? Remember the hook line? WANNABE

“I’ll tell you what I want; what I really, really want…tell me what you want what you really really want.”

Tonight on #CopChat we’ll be talking about just that.

No, not the Spice Girls, but what the community really, really wants to know and what the police really, really want to share.

Think about it…here’s your chance to ask the deep, dark secrets of the police officers.

  • What do you look for when pulling over a car?
  • If you’re doing speed enforcement, what is your cut off?
  • What is the best way to get out of a ticket?
  • Is there a quota?

What about the police officers…what would you tell the public to do better?

  • Know your surroundings.
  • Don’t call the police if…
  • The difference between a witness and a person of interest is…
  • The best way to protect yourself in a club is…

This might even become a cross over #CopChat that makes it onto The Police Podcast.

See you tonight at 9pm, eastern time on Twitter. Let’s have some fun!! Oh and you are very welcome for the ear worm 🙂

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You just won the Internet today!

No words necessary…

Now go log into your Instagram account and follow the Jefferson County Sheriffs Office
https://instagram.com/jeffcosheriffco/

While you’re at it, jump on board with the rest of their accounts too!
Twitter
Facebook

 

Posted in Branding, Communication, Inspiration | Tagged , , , , , | Leave a comment