Law Enforcement Appreciation Day – Take The LEAD January 9, 2015

…mark it on your calendars folks!
There is no arguing that police and law enforcement has been under attack for many months now, both verbally and on the streets.

The men and women who go out each and every day are being targeted for nothing more than the uniform they wear and the stand they take. It’s not fair that the entire profession has been thrown under the bus by government leaders looking to pander to a very vocal minority or that the actions done lawfully have been perverted into something they are not.

It’s time for each and every one of us to add our voices and show our support for the truth that we believe in the good men and women that risk all they have for society to ensure that our safety is secured and our rights are protected.

Thanks to C.O.P.S. (Concerns of Police Survivors), Law Enforcement Appreciation Day was created to do just that and on January 9th, they are asking that you do a few very simple, yet incredibly meaning full things to let our guardians know that they are appreciated and supported by the people who matter most…law abiding citizens without an agenda.

From the COPS Website:

Can you imagine going to work each day and wondering if you’ll survive your shift and see your family that night? Most people can’t. But in law enforcement, this is a fact of life. Each day 780,000 police officers across our country put a badge on and go to work knowing they may face extremely dangerous situations. Yet, they go to work anyway. Being a law enforcement officer is not just a job, it is a calling. The pay is low, the hours can be terrible, and there is sometimes little appreciation for what you do. Yet, they do it anyway.

What the public doesn’t see is the toll law enforcement takes to keep our communities safe. On average, between 105 and 203 officers die in the line of duty each year, 50,000 officers are assaulted in the line of duty each year, 14,000 officers are injured in the line of duty each year, and over 300 officers commit suicide each year. There is no other profession in the world, except possibly the military, where you will find these kinds of statistics.

Here is what you can do to show your support:

  • Change your profile picture on social media to the .jpg image attached to this event
  • See a police officer? Thank a police officer
  • Wear blue clothing in support of law enforcement
  • Send a card of support to your local police department or state agency
  • Share a positive story about a positive law enforcement experience on social media
  • Ask children in your community write letters in support of law enforcement
  • Participate in Project Blue Light. Proudly display your blue light in support of law enforcement.
  • Organize an event or a rally in support of your law enforcement officers
  • Advertise your support through local media outlets/billboards
  • Post the public service announcement (the video above) supplied by C.O.P.S. to your law enforcement’s webpage or social media pages
Right click and save this picture to share on your social media.

Right click and save this picture to share on your social media.

I’ll be wearing blue, showing blue and sharing blue…will you?

To learn more about COPS, please visit their website, like them on Facebook, follow them on Twitter and subscribe to them on YouTube

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#CopChat – Back From Christmas Break

Welcome to 2015 everyone!

I hope you had an excellent Christmas Break and have had nothing short of an awesome New Year.

We know that some families weren’t so fortunate and for those that lost loved ones, we hold the thoughts of their families and friends close to us while we pray for them in memory of the lives they lived and the service they gave.

#CopChat tonight will reflect on the aftermath of the events that occurred, most notably in New York with the killing of the officers which was directly linked to the civil unrest that is being experienced in many cities and the hatred being heaped on our police.

We will also talk about the reaction of the New York City Mayor and the police officers who turned their backs on him three times.

I hope you’ll join us on Twitter at 9pm eastern time as we look at these tough issues.

Wednesday Nights, 9pm ET  on Twitter

Wednesday Nights, 9pm ET on Twitter

 

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8 of the Best Police Videos of 2014

As 2014 draws to a close, I thought it would be fun to look back and take a look at some of the best videos produced by police departments and officers that highlight some of the great work, community outreach and those just having a little fun by our men and women in blue.

https://www.youtube.com/watch?v=U-Hf1umkAEg

Remaining professional in Tampa when you only just want to reach through the phone and choke the person on the other end for abusing the 911 system.

Word crimes…the social media police are on high alert! (No not police, but just a little fun.

Did I miss a good one that you like? Let everyone know in the comments and share your favorite.

Happy New Year everyone.

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I love JetBlue

JetBlue Airlines is accused of being racist, supporting police brutality and I can’t forget my favorite ignorant post, “JetBlue is perfect example of white corporate America perpetuating white supremacy n police brutality”.

I guess JetBlue Airlines must have done something pretty horrible to face these kinds of accusations. Lately, these kinds of attacks are reserved for only police officers. What in the world could an airline do to deserve this?

Oh, they are supporting the police. They are  facing criticism over their decision to fly police officers on their travel routes to New York City for free to attend the funerals of PO Ramos and PO Liu.

"A customer service company that just happens to fly jets."

“A customer service company that just happens to fly jets.”

For anyone who doesn’t know, this kind of good deed isn’t new for JetBlue. JetBlue is the type of company that does a lot of community good under a corporate banner.

In light of all the negative that people are trying to convey about JetBlue right now…here is what I think should happen.

Everyone that has air travel plans in the future should consider using JetBlue if their routes support it and the schedule allows for it, then make it happen. Normally companies can find lots of ways to shoot themselves in the foot and lose consumer support.  Here’s a company that is doing lots right that should be rewarded for ti.

This isn’t the first time that I have done a post about how much I like JetBlue…I did this after the first time I ever flew with JetBlue.

 

 

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Shut The F*%$#+^K UP!

I really can’t think of nice way to say this, so I’m just going to say it straight out…Shut The Facebook UP

On a daily basis lately I have been reading stories about police officers and sheriff deputies being disciplined, called out and fired for not being able to keep their mouths shut and their fingers off keyboards.

There is no arguing that this is a very difficult time for law enforcement. Everyone and their sister is enjoying the ‘pile on police’ band wagon right now because of some very high-profile cases that have put a very bright light on the profession.

Understandably it is very frustrating for officers that are seeing attack after attack and there comes a point when enough is enough and you speak type up.

The problem is that generally officers are speaking from a position of emotion and passion which can often lead to the post button being pushed before the filter has time to catch up with the thought and action.

The result? Investigations, punishment, unemployment.

The most ridiculous part is every time an officer puts themselves in that position, the press grabs the story, writes it up and delivers more ammunition for the people condemning police actions.

WELL DONE, PLEASE ALLOW ME TO STAND AND APPLAUD AT YOUR ABILITY TO MAKE MATTERS WORSE FOR YOUR BROTHERS AND SISTERS.

I totally get it. You are frustrated because the media has had a field day with the ability to provide advertisers metrics that are out of this world because everyone gets to see the feeding frenzy as it happens. You are frustrated because NO ONE is countering the half-truths, misinformation, misleading headlines and out-and-out lies. NO ONE is standing up for the rank and file.

Why? I have no idea. Professional communicators will march out some tired old canned response that doesn’t get any airplay. Police ‘leaders’ will sit stoically silent because that is what they learned from their mentors 20 years ago. Up and comers will properly pander so that they look and smell good for the next interview.

The most common advice I’ve been hearing that officers are receiving has sounded something like this, “Remember what you say will reflect on the department.”

Guess what? If officers have no faith in their department leadership do you really think they care how their words will reflect on the department?

What the officers need to hear is, “Understand that whatever you say on social media can come back to harm you. Private is never truly private and you will never win an argument with a rock so don’t try.”

You will not stand a chance out there so just SHUT THE F UP.

I would be remiss if I brought you this far and didn’t offer you options so here are five sure-fire responses that will protect you and your future.

1.) I support any police officer who conducts themselves lawfully and above reproach.

2.) While I may have a personal opinion on the matter, until the facts come out, I will keep those opinions to myself because everyone is entitled to be judged with facts, not with rumors and opinion.

3.) I love discussing important issues with informed and open-minded people. (Then don’t say anything else…some people will get it.)

4.) To say that police are killing and beating people in the ways that are being reported is false, not supported by facts and proven wrong simply by the fact it’s not happening everywhere all the time.

5.)

I truly hope you get the intent of this post…I don’t want to see any more police in the news for being stupid and letting their emotions get the best of them.

Please, just Shut The Facebook UP

PS….some of you will suddenly get number 5. Others, please read this post again.

Oh and PLEEEEEEEEEEASE stop saying that the public doesn’t know the job so they can’t comment and or telling them only the worst parts of the job that you face. Most people that you want to influence know all that by now. The others really don’t care and the one’s in the know will call BS on you and you’re then screwed because you know it’s not all doom and gloom.

Recent Stories About This Issue

http://www.gopusa.com/news/2014/12/13/police-officer-disciplined-for-playing-sweet-home-alabama-at-protest-march/

http://www.charlotteobserver.com/2014/12/12/5380221/salisbury-police-officer-fired.html#.VIzwzKTF9rk

http://www.mysanantonio.com/news/local/crime/article/Community-clashes-over-firing-of-2-law-officers-5950432.php

http://www.cnn.com/2014/08/29/us/officer-fired-ferguson/

http://www.dailyherald.com/article/20140929/news/140928179/

http://www.kwtx.com/home/headlines/Local-Police-Officers-Facebook-Rant-Has-Town-Buzzing-269887351.html

http://abcnews.go.com/US/wireStory/officer-leave-tweets-threaten-protesters-27621042

http://www.wbaltv.com/news/many-critical-of-911-dispatchers-comments-on-police/30367336

 

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Using Humor In Your Social Presence

Yesterday we wrapped up the third day of The #LESM Conference. The second last presenter was someone who I believe is one of the sharpest users of wit in the realm of law enforcement social media. Sean Whitcomb of the Seattle Police Department and his team have become experts at the use of wit in their messaging.

York Regional Police have also been a banner example of using wit as well on several occasions. Humor can come in many forms: sarcasm, jokes, innuendo and puns are some of the best ways which will always illicit laughs, memorable moments and sometimes the scorn of people who think it has no place in police communications.

Today, York Regional Police hit another great humor moment in a very Canadian/British way…the use of dry wit. I love this form of humor, which admittedly is an often misunderstood form of comedy.

YRP response

I will say right off the top…this was great.

I will say second, I would have stayed away from doing this one the way YRP did it. Yes, I know that’s kind of shocking since I used to take pride on doing things like this on a regular basis but I also made sure to vet the person that I was going to “educate”.

The problem isn’t the response…the problem is the amplification.

By starting the response to the person with anything other than the persons Twitter ID, anyone who follows @YRP has the potential to see the message and with nearly 30K followers, that’s potentially a very big audience.

Had the YRP done a simple in line response ( @TwitterID ), then the audience would have been much smaller and the intent would have been seen as a response. Instead, in this case, it seems like it was to bring attention the both the police account and the mis-guided individual.

Well it worked for me. I went to see the individual and his account. The information this Twitter account shares is not something that anyone needs to see. It’s the kind of stuff the Internet can do without, which I why I chose to blur the persons ID from the above image.

Great response…but the alignment was just a touch off. It lends itself to opening up the department for criticism for intentionally trying to embarrass the person and trust me, that person neither cares about embarrassment nor his own public perception. The public perception that could be impacted is that of the police account.

Humor is awesome but it is a skill that needs to be used in a very situational manner, with many impact factors considered. One of the things that the Seattle PD will do is have a team discussion about the use to get a “group think” on what the best thing to do is. That is a great recommendation.

If you are going to use humor as a tool in your social media presence (which I highly encourage), make sure you are strategic and weigh all the possible outcomes.

Seven tips for using response humor.

1.) Consider your audience and the impression that will be left.

2.) Consider the reach of your message and limiting or expanding it.

3.) Never use humor to embarrass anyone intentionally.

4.) Team think responses if they are risky.

5.) Responses that start with a Twitter ID have a much smaller potential audience.

6.) To open the potential audience, reply in line but put a period or any word before the ID.

7.) When in doubt, throw it out.

 

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#CopChat – Double the pleasure, double the fun!

Every Wednesday night police and community members gather around the Twitter and talk. They talk about issues of the day, interests, breaking down barriers and discuss ways of bringing the best out of each other.

As Sir Robert Peel said, “The people are the police and the police are the people.”

#CopChat is an opportunity for the police and the public to truly embrace that ideal in a non-confrontational open discussion that sees bonds become established and friendships made in the ultimate goal of a more informed public and a more understanding police audience.

One question I have often been asked is if I could do #CopChat at differing times to gather more of the communities together. It’s a tough one because people like a set time and knowing the consistency of the schedule, but when the people are asking for something, then I believe that if it’s at all possible, then we can deliver it.

So, say hello to #CopChatWC – an opportunity for the West Coast police and communities to jump into the conversation. Tonight’s inaugural #CopChatWC will be co-hosted by the Azusa Police Department’s own Officer Mike Bires. @AZPDSocialMedia

For our West Coast Family

For our West Coast Family

Two #CopChat communities happening to address the beauty of time zones. Kids in bed, commute all done and a chance to get to know each other.

#CopChat is and always will be about opening the lines of communication and what a great place to do it…on Twitter.

Let your friend’s know it’s happening…

I’m hoping that you’ll join us if you are in the Central, Mountain and Pacific Time Zones…and hey, maybe even Hawaii can get in on the action.

See you tonight at 9pm Eastern and again at 9pm Pacific!

New to #CopChat? Here is how it works.

 

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Win registration for The #LESM Conference

You Could Win Your Registration

You Could Win Your Registration


How would you like to continue to learn about the use of social media in the comfort of your own home, office or wherever you may be at the time?

The #LESM Conference is the only online training opportunity for police and law enforcement in the use of social media. It’s being presented online because we know time is your biggest and most scarce resource and money for travel and hotels is something that could be better invested in other ways.

You can win your registration which makes it even better!

We’re giving away a free registration and all you have to do is tweet about The #LESM Conference. One tweet for a $400 registration?? I know what you’re saying…count me in!

And I’m even going to make it easier for you…I’m going to provide you the tweet. Now all you have to do is click a button and you could be on your way to winning your free conference registration! Easy right?

Contest Rules:

1.) Click the “Click to Tweet” button attached to the tweet below.

2.) Ask your friends and audience to help you out by ReTweeting it.

3.) 6am Tuesday, October 28th, 2014 the contest closes and I count the totals.

4.) Who ever received the most ReTweets…wins.

5.) The winner must be an active member (sworn or civilian).

6.) Already registered? No worries we can refund your registration if you’ve already signed up and you win.

That’s it…it’s that easy!

To learn more about The #LESM Conference, visit our website and take a look at our video.

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Back to basics with #CopChat – October 15, 2014

I remember being told a long time ago in Karate that a Black Belt was merely someone who had become a master of the only the basics. Once the Black Belt had been achieved, your mission was to become a master of the advanced which meant to never stop learning.

While I by no means consider myself a master of anything, I do believe that on the road of learning anything, you have to remember the basics and use them to help become a master.

A few things led me to this subject tonight.

  • I mentioned a basic functionality tool last week and I was surprised at how many people had never heard of it before.
  • I asked people what they would like help with on Twitter this week and a surprising number of requests were basic things.
  • I did an interview with a newspaper and one of the things we discussed was a basic fact of social media.

So tonight on #CopChat, we’re going to go back to the basics and talk about the little things that we did to become better. The tips that are second nature and the things that maybe we overlook because they seem basic.Becoming a master

I want to become a master. I need to re-visit the basics and remind myself how to use the tools of my trade.

I see some police officers do amazing things on Twitter everyday and it reminds me how great this platform can be for being above average and reaching your community in a huge way!

For our community that joins us on #CopChat, you always come up with great information, advice and you tell our police what you would like to see and what you think works. It’s a great team effort!

So, I really hope to see you tonight at 9pm ET, 6pm PT.

What are the #CopChat “rules”?

There are no ‘rules’ but we want this to be a good experience for everyone so here are some ideas to help.

  1. The first rule of #CopChat is that we talk about #CopChat.
     This isn’t FightClub.
  2. If you have a blog, website or social channel that you want to share, please do so at the beginning…but we’ll ask that you don’t do any selling of products or services.  This chat is for discussion not sales. If you would like to sponsor a chat or promote your product, email me. ( timburrows1266@gmail.com )
  3. There is no insulting, bullying or swearing.  If someone says something that you don’t agree with, respectfully say so and have a discussion.  That is what this is all about…learning and sharing.
  4. If a subject presents itself that you may have written a piece for feel free to share at the end of the chat using the hashtag. Depending on the speed of the chat it could get lost in the stream during the middle of it and you’re less likely to get clicks during the chat.
  5. If someone tweets something that you feel compelled to RT, do it! But, make it even better by adding your own flavour to it, or conversely, if you disagree, say so and provide the reason why.
  6. If someone disagrees with your position take the criticism professionally…no twitter fights.  It won’t serve anyone with any value.  Take it out of the chat and have your fight without the hashtag.  No one wants to see children fight…we want to see adults chat.
  7. Finally…no tweet longer apps.  Keep it under 140, no one wants to be clicking links to see the rest of your tweet. It will take people out of the conversation and probably get ignored anyways.
  8. Abuse – if you choose to abuse the forum you will be blocked / muted and really what will that accomplish. We are all here to learn from each other. If you don’t like the police then say so respectfully…who knows, you might have a valid point but if it’s expressed poorly, no one will ever learn from it.

How to follow along.

Naturally, the easiest way is by using the hashtag… #CopChat

Using a dashboard platform like You will want to use TweetDeck / Hootsuite / TweetChat / Twubs etc, to follow the #CopChat.  You may also want create streams to follow @t_burrows and who ever may be co-hosting. Make sure you watch your own mentions stream so you don’t miss anything someone says to you.

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The #LESM Conference

Three years ago I “attended” a conference that was held 100% online. It cost a lot of money but it was well worth it. There were lots of presenters, a tonne of great information and with the registration came recordings of all the presentations. I still go back to some of those presentations for inspiration and ideas.

At the time I thought, “What a great idea. No hotel costs, no travel costs…just signing up and being there.” I knew someday I would want to bring this concept to law enforcement.

Sure some people go to conferences to ‘get-away’ and others go for the networking opportunities. I can understand why someone would spend $500 on a conference, take a few days off of work, pay a couple of hundred bucks for hotels, another pile of cash for food and in the end, walk away with a few contacts and some great notes….understand it yes. Want to do it? No

Instagram

You’ve never seen a police and law enforcement conference like this!

Three years later, I have still constantly thought it was a great conference and I have wanted to bring the concept forward to law enforcement. Well, no more thinking and planning…it’s now doing! Learn more about the conference here.

The LESM Conference is happening on November 17, 19 and 21st. Each day we will present 4 sessions covering different areas of law enforcement social media use.

Beginners, intermediate, advanced? There will be something for everyone.

When you register you will also receive three bonus items that have a combined value that exceeds the price of the conference. Why would we do that? Simple…it’s our thank-you for trusting us to bring you a great virtual conference.

Can’t make a session? No worries. All our sessions will be recorded and you will get the recordings included with your registration.

The LESM Conference will be a fantastic choice for you to improve your social media presence within your online community and serve your citizens better.

What are you waiting for…register now!

5 Awesome Facts About The LESM Conference

  1. Travel is NOT required! This is a fully online LIVE conference.
  2. You’ll be able to learn from the best in the industry at your pace.
  3. 100% of our social media presenters have presented at some the biggest law enforcement conferences and are involved in ground breaking advances in the field.  They are considered some of the leading experts in the field of LESM, business and communications.
  4. You’ll discover proven tips and strategies that work for small agencies along with how large organizations are using social media.
  5. As the sessions are presented, video recordings and MP3 audio recordings will be made and they are included in your registration.

What are you waiting for…get on over to The LESM Conference and reserve your spot.

Right now you can save $100 off the full conference registration price. This price won’t last long…this is a limited time and limited space offer, so don’t wait. Save yourself money now and get the same great content that people who will pay way more will get.

Oh, and did I mention who our Wednesday November 19th Key Note speaker is?

ps headshot_large

Hi. I’m Peter Shankman. You can find me on Twitter as @PeterShankman

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