Category Archives: Strategy

Time Sensitive Information and Sharing

BREAKING NEWS: AMBER ALERT : Edmonton, Kentucky,Quebec license plate (Quebec 72B 381). “A Little girl, 3 yrs. old picked up by a man driving a gray car, license plate: Quebec 72B 381. Canada. Reblog this. It could save her. The … Continue reading

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Please like me, follow me, subscribe to me…STOP IT!!

On a pretty much daily basis the requests for people to follow, like, subscribe, etc show up in multiple feeds across social media platforms. I don’t have a problem with these when you give me a reason to do it. … Continue reading

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Targeting the right audience

One of the most memorable reactions to a crisis communications situation I recall is when Domino’s Pizza faced the wrath of an enraged populace who were responding to a video posted by employees in one of their stores doing all … Continue reading

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30 posts in 30 days

What in the name of Sir Robert Peel was I thinking?? Somehow I agreed to committing myself to writing 30 blog posts in 30 days.  I write for a few different blogs including this one, but never have I even … Continue reading

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The importance of strategy

Most of you who know me, will know that I don’t consider myself a tourist when it comes to being in the Orlando, Florida area. I pretty much consider myself a local.  I know the areas to avoid traffic. I … Continue reading

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The Social Experience is what you make it

A long time ago, I was told to stop watching the news, reading newspapers and listening to talk radio.  The advice came from someone who I admired and respected for their business sense and sound advice. Naturally, I posed the … Continue reading

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Overcoming Information Overload

Just take a look at the Twitter stream, Facebook news feed, YouTube uploads, Blog posts for a couple of minutes and you’ll see that in a very short period of time, regardless of the platform, an incredible amount of information … Continue reading

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Engagement / Investigation #CopChat ep. 4

“Oops, I better watch what I tweet. @CityPolice just followed me!” We’ve seen that tweet more than a couple of times. It’s almost always done in jest, but there’s a grain of truth to it.  Judges have reminded us, along … Continue reading

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The best social media users really suck

To best social users really suck…sorry but it needs to be said. The more I see the cream rising to the top, the more obvious it is that the best people in the world of anything really suck! Honestly, the … Continue reading

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10 Tips to get ReTweeted

Being ReTweeted (RT) is one of the best compliments that you can be paid on Twitter.  The ultimate goal of every one of your tweets should be to have your message shared.  Remember, if you are putting the value of … Continue reading

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