Category Archives: Strategy

Where oh where does my little post go?

Where do you decide to put your information when you venture out into the big beautiful world of social media?  Conservatively speaking (really conservative) you have over 100 quality choices where you can post your content.  Divide that by the … Continue reading

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The Who and Who of Social Media

The “who” of social media can be divided into two categories for your agency.  Who do we use to work in our social media efforts and who are we going to reach with our efforts.  They are both equally important … Continue reading

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When to hit send…or tweet, post, update.

Like the classic Kenny Rodgers song said, “You have to know when to hold ‘em. Know when to fold ‘em. Know when to walk away and know when to run.” I have always looked at the use of social media … Continue reading

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What do you say?

So, what do you need to say in the social media space to be successful?  Hold on successful? This is a post about how to…not analytics.  Lets not start to talk about success yet.  Better question, “What do I say … Continue reading

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The first question of social media

One of the common questions that comes up when I am doing social media training for law enforcement is, “What do we say?” I can teach the tools. I can teach the functionality of the tools. I can teach how … Continue reading

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Police confused about social media? With this kind of thinking…no wonder!

I read an article recently in a popular on-line magazine that suggested police are struggling with the use of social media. My take?  The only reason police are having any difficulty with the use of social media could not be … Continue reading

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Does your strategy actually have a strategy

I am not a fan at all of people, organizations or companies that think they should use Social Media as their communications strategy.  Social Media is a communications tool, plain and simple.  I’m sure that you don’t have a policy … Continue reading

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