Instagram: Comments, Likes And More To Increase Engagement

Instagram has been established as an excellent tool to create engagement for a long time now and I predict this new move will cause an Instagram explosion to your engagement levels.

In a quiet roll out that began yesterday and will take a few weeks to complete, Instagram has updated the commenting function on posts.

Tapping to show your like and appreciation for a post will now apply to comments as well.

That’s right, you can like the comments your audience takes the time to make with just a single tap!

(Mrs Burrows has it on her account…I’m still waiting)
Instagram now allows in line replies to comments and likes to your audience comments.

Before this change, to show your appreciation you needed to type their name as your own comment, hope you were following them so it would self populate and then reply with a thanks, thumbs up, smiley face or something else. (You do that right?)

Now, that’s even improving…someone leaves a comment, you’ll be able to reply to their comment right in line!

The entire user experience, which was already pretty good just got boosted and you should take advantage of it!  

Then next improvement seems like they had law enforcement in mind…the ability to disable comments for posts.

You have to make that choice prior to posting, but if you’re posting something that you know could bring out the worst in trolls and haters, it’s a good option to use sparingly when needed.

Learn more by reading the official Instagram Blog Post.


The last change worth noting is a new reporting process, “Anonymous Reporting for Self-Injury Posts.”

From the blog….
“Finally, we want to continue to be a place where people can share deeply personal moments. From time to time, you may see friends struggling and in need of support. If you believe that someone you care about may be thinking about injuring themselves, you can report it anonymously, and we will connect your friend to organizations that offer help. We have teams working 24 hours a day, seven days a week, around the world to review these reports.”

Image From The Instagram Blog:

This is something that you should get out to your audience…let them know how they can help when they see a friend in need.

That’s it for now. Have a great day and stay safe.

Take advantage of the LESM Conference Reduced Registration happening until the end of December.
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About Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations and supervision. He has training in a broad spectrum of policing responsibilities including, IMS, Emergency Management, computer assisted technology investigations, leadership, community policing and crisis communications. Tim is available to assist you with your social media program and communication. Click here to contact him
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