I noticed something interesting when I logged into Facebook yesterday and on one of the pages I admin something new showed up…Admin Roles.
From the Manage Page Screen
This is a great and long over-due change as it recognizes that not all the people you want administering your Facebook page should all have equal roles and privileges in the use of your Business Page.
The new roles for admins are:
- Manager
- Content Creator
- Moderator
- Advertiser
- Insights Analyst
The following chart from Facebook explains what these roles can do in relation to their permissions.
There were two other interesting changes to Facebook this week.
Have you ever thought, I need to get a post out on Facebook, but it would be better in a few hours from now but you know you can’t make it to a computer to make the post? Solution: Scheduled posts. Yup, just like Twitter, you can now schedule your posts.
So I like those two new features…the last one, in my opinion is the Facebook fumble this week.
Promoted posts. I guess if you are in business and you want to increase the size of your voice and even target a specific audience by location, then I can’t honestly call this a fumble it would be a great option that already exists.
But what about non-profits that need the same ability but can’t afford any extra money for this type of advertising? That’s where a little lea way would be great (not to mention the same for police).
If you can afford it and you are willing to you can pay fairly modest rates you can increase the visibility of your post. According to Facebook, “When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally.”
So for $30, you could reach 8300 more people who like your page.
I’m not really sure how more people will see it since everyone who likes your page has the potential of seeing your posts through the news feed already. Maybe Facebook is going to re-feed the promoted posts when people are using their Facebook account.
That is great, Tim, thanks for this post. I agree, these changes are long overdue, especially for large organizations with multiple admins. I would check this change out now but I don’t have access to a computer this weekend. I love that Facebook is listening to their audience and always *tries* to do the best thing possible. Hopefully I will see you at OMRON this week. 🙂 — Rebecca
Thanks for the comment Bec.
I’m hoping to get there. Teaching Mon-Thurs, so my catch up will be a little busy and I have a couple meetings. It’s nice that its close to home!!