Twitter Announces Longer Videos

If you ran Twitter and decided to allow longer video formats, how long would you make them?

Instagram went from 15 to 60 seconds. Facebook, Periscope, Meerkat, Blab, UStream…etc, are unlimited so where do you go from 30 seconds?

The world is turning into mass video consumers and creators. The king of social media brevity and quickness has decided to up their video game to follow suit and it only makes sense that 140 seconds would be the perfect length for the 140 character platform.

I like it. Long enough to allow you to get considerably deep on a subject, but short enough that you’re going to have to get your details in and not be conducting a review of War and Peace.


According to  the Twitter Blog, select business users will be allowed to record and post up to 10 minutes.

The news continues with Vine as well (also owned by Twitter) that longer Vines are on the horizon with select producers being allowed to use 140 seconds to tell their stories there, up considerably from the current 6 seconds.

What You Need To Remember For LESM…

It doesn’t matter if you have 10 seconds or 10 hours to tell your story, you have to start with quality and content if you want to keep viewers.

This has never been as important as it is right now with hundreds of hours of video competing for the attention of your audience and if you are not engaging people, they won’t be staying around with you.

I’m looking forward to what Mike The Cop, Officer Daniels and Deputies Hookem and BookEm will be up to in the LESM space for the entertainment value. More importantly, what police agencies will do for their community outreach, engagement and education.

Just think about the opportunities you’ll have.

140 Seconds = 2 minutes and twenty seconds.
At the 2:10 second mark, your recording timer will go red letting you know to wrap it up in the next 10 seconds.

Break that down into a three act play…
10 seconds to introduce your topic and set the hook.
20 seconds to wrap up your topic and reinforce the content.
That leaves…
1:50 seconds to build trust, relationships and advocates through your content, your story.

About Tim Burrows

Tim Burrows was a sworn police officer for 25 years with experience in front line operations, primary response, traffic, detective operations and supervision. He has training in a broad spectrum of policing responsibilities including, IMS, Emergency Management, computer assisted technology investigations, leadership, community policing and crisis communications. Tim is available to assist you with your social media program and communication. Click here to contact him

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