“What you say doesn’t matter…” Pardon me, but I’m sorry, what you say is the most important thing there is. What you say defines so much of you. What you say either supports or crushes what you stand for, what you live for and who you are.
Social Media Week is in full swing and while I was watching a stream this tweet caught my eye:
(ID and RT’s have been edited out)
BS! With a capital B!!
What you say is almost everything. Can you imagine our police agencies living by this credo? Teachers? The Clergy? Doctors? I can’t think of any profession that wouldn’t be seriously hampered by this type of thinking. How about the sales team for a Fortune 500 Company? Maybe the marketing team for a research firm.
What you say matters very much.
Now, I know a tweet taken out of the context of a talk in front of a live audience can be misinterpreted so before jumping to conclusions, I said online that I disagreed with the statement. As I thought, it wasn’t exactly as the tweet meant. The answer was:
(ID and other’s edited out)
That’s so much better…so if you say something dumb in a bar it’s ok because that will never get back to anyone. Or, if some troll decides to start beating you up online then that is way more important than what you say, because what you say is less important that where and by who it is said.
I’m sorry, but my belief is: “Now in #marketing – what you say is of prime importance. If what you say and what you do are out of alignment, then your credibility is open to be called into question by everyone, everywhere.”
