Monthly Archives: October 2011

Police confused about social media? With this kind of thinking…no wonder!

Posted on October 31, 2011 by Tim Burrows

I read an article recently in a popular on-line magazine that suggested police are struggling with the use of social media. My take?  The only reason police are having any difficulty with the use of social media could not be … Continue reading →

Posted in Strategy | Tagged , , , | 3 Comments

Maximizing Minimal Resources

Posted on October 14, 2011 by Tim Burrows

I often hear the reasons (excuses) that more agencies aren’t jumping on board the SM train is because, “We don’t have the officer resources.” or, “There isn’t any money.”  I will grant you that those are two of the most … Continue reading →

Posted in Resources | Tagged , , , , , | Leave a comment

Law Enforcement doesn’t need Social Media

Posted on October 13, 2011 by Tim Burrows

If you know anything about me, you know that I really don’t mean that, but I got your attention didn’t I!! For the past 30 months I have both professionally and personally made a study of the use of Social … Continue reading →

Posted in Communication | Tagged , , | 1 Comment

Does your strategy actually have a strategy

Posted on October 12, 2011 by Tim Burrows

I am not a fan at all of people, organizations or companies that think they should use Social Media as their communications strategy.  Social Media is a communications tool, plain and simple.  I’m sure that you don’t have a policy … Continue reading →

Posted in Strategy | Tagged , , , , | 1 Comment

What’s your brand?

Posted on October 11, 2011 by Tim Burrows

What comes to mind when you think of COPS?  (Cue the “Bad Boys, Bad Boys” Music) Do you see images of your last call, your friends around the guardroom, the motors, horses or cars?  Maybe its the image of a … Continue reading →

Posted in Branding | Tagged , , , , | Leave a comment